Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. identify as LGBTQ—more than double the rate of Millennials. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 108

Gen Z Copywriting Real Estate Marketing 108

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 The other way is through search engines.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Spiralytics

DECEMBER 18, 2024

What is TikTok Advertising (And How Does It Work)? TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. Here’s how to use it: Source Visit Advertising on TikTok. It’s the perfect place to launch new products and keep your brand on top of mind.

Shipping 52

Shipping User-Generated Advertising Advertisers 52

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Facebook took second place with 28% and YouTube was third with 22%. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. 35% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Pro tip: HubSpots free lead management and tracking software helps you organize, prioritize, and engage prospects from one place. Right behind them is Gen Z.

Transform 93

Transform Marketing Marketers Gen Z 93

Sprout Social

JUNE 25, 2025

They often don’t charge admission, but they do monetize attention—primarily through advertising. While established networks like Instagram and Facebook remain dominant, newer platforms continue to gain traction, opening up opportunities to meet your audience in the many places where they already devote attention. Already, 5.24

Gen Z 85

Gen Z Millennials User-Generated Influencer Marketing 85

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Invest in paid ads. Enable social shopping.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Set Up

DECEMBER 3, 2024

Bringing the Magic to Life Wicked didn’t just advertise—it created experiences. But this marketing campaign made sure there was something for everyone… For nostalgic millennials and Gen X : Campaigns leaned on the legacy of the Broadway show and its music, with Spotify playlists and behind-the-scenes podcasts offering deeper insights​.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Guerrilla marketing stunts Guerrilla marketing involves unconventional, often surprising in-person experiences placed in public spaces. Emotional: Focuses on how the brand makes people feel.

Gen Z 71

Gen Z User-Generated Food Marketing 71

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. So I was doubly surprised at how keen Munn is on old-school advertising. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Billboards?

Millennials 101

Millennials Marketing Marketers Fashion 101

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Louis Bekk x Tinder UK-based DJ Louis Bekk partnered with Tinder for a one-night-only pop-up set at a London bagel shopand the place was packed. Why are influencer marketing campaigns so effective? Heres why: The trust factor.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search.

Gen Z 80

Gen Z Social Media Marketing Transform Marketing 80

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. This focus on authenticity has become a key factor for brands , as relatable content creators often deliver more impactful results than traditional advertising approaches.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. While this lessens the pressure on companies, influencer-led activism carries its own brand safety risks.

Gen Z 79

Gen Z Communications Millennials Promotion 79

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Duct Tape Marketing

APRIL 2, 2025

As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? So you have all this noise that's taking place every single day.

Marketing 60

Marketing Marketers Branding Communications 60

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z 62

Gen Z Millennials Marketing Marketers 62

illumin

DECEMBER 11, 2024

The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. These channels reach customers in highly engaged spaces.

Gen Z 59

Gen Z Shoppers Millennials Advertising 59

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. In addition to raising prices, retailers will cut spending to retain margins, and as you know, marketing is a favorite place to cut. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 112

Branding Gen Z Price Retail 112

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 145

Millennials Advertising Advertisers Gen Z 145

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We want to be in the right place with the right message for the right person, so there’s an aspect of personalization.”. But recently it’s seen startling success with younger age groups.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Tips for Generating Google Advertising Ideas. There are a lot of components involved in generating and executing successful Google advertising campaigns. With around 3.5

Advertising 145

Advertising Advertisers User-Generated Millennials 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134