Hubspot Marketing

APRIL 4, 2025

Perhaps a product was advertised as a high-powered solution but ended up offering little to the team. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Or, maybe, a previous solution was just poorly implemented.

Transform

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.

Customer Acquisition

SocialPilot

FEBRUARY 23, 2025

Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Instead of generic advertising, brands can craft campaigns using the exact language and emotions their customers express , making their messaging more relatable and effective.

Marketers

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. What is a product marketing checklist? A product marketing checklist ensures all promotional efforts align with your product’s value and target audience.

PR

illumin

AUGUST 13, 2024

In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. Register today !

Retail

Martech

APRIL 3, 2025

Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue. The platform integrates sales and trafficking across multiple advertising channels. This advertising approach does not rely on personal data.

User-Generated

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Advertisers

Hubspot Marketing

JULY 30, 2025

A CRM for publishing companies is specialized software that stores data, tracks interactions, and manages relationships across the entire publishing ecosystem — from writers, contributors, and advertisers to subscribers, distributors, and readers. Contact The Newspaper Manager for pricing. No free trial available.

CRM

Martech

SEPTEMBER 12, 2024

They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Marketing automation platforms, however, aren’t dominating the industry. By pulling together activities across channels, they are the mainstay of many campaigns.

Marketing Automation Platform

Litmus

JULY 7, 2025

No one sets out to be an email marketer at the start of their career. Whether you’re coming from coding web pages, laying out wireframes, graphic design, or old-school advertising, everyone seems to have a story of how they “fell into” sending emails, too. Product Marketing Manager at Adobe. “We

Marketers

Animalz blog

JULY 16, 2025

Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft. Involve Other Functions in Content Planning With executive support in place, you can start to involve other teams. Equip people to participate.

CMO

Animalz blog

JULY 16, 2025

Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft. Involve Other Functions in Content Planning With executive support in place, you can start to involve other teams. Equip people to participate.

CMO

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) This helped them build real skills, not just theory. Ty Magnin [00:08:32]: Love it.

Thought Leadership

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

Advertisers

Hubspot Marketing

MAY 13, 2025

While Reddit has a TON of social media marketing potential, it needs a specific strategy to help you build trust with your audience and avoid comments like Nice ad, Bro. Ill take you through mistakes to avoid while advertising on Reddit so you can show up authentically and make the most of your brand presence on Reddit.

Copywriting

Animalz blog

JULY 16, 2024

I ran the organic side as head of content marketing, overseeing web, UX, SEO, email – pretty much all organic channels except social media, which sat on the PR team. The paid side handled all paid advertising. Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. I think this is an opportunity, not just to diversify, but to innovate. in 2025, including 23% who considered it very likely.

Gen Z

Martech

SEPTEMBER 27, 2024

The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. I learned about the operation of business and not just the discipline of marketing. A: I was really fortunate to have an experience at that Leadership Resources company.

CMO

Sprout Social

JULY 25, 2025

Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. But redditors are quick to spot anything that feels like traditional advertising, so success here requires a different approach. Redditors spot self-advertising miles away. million daily users.

User-Generated

The Marketing Journal

SEPTEMBER 23, 2024

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes […] We are republishing this article given the critical nature of the subject at hand.

Marketers

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. Here are some effective ways to promote your pins: 18.

Social Media Marketing

illumin

MARCH 10, 2025

See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.

Management

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin). Enable your team to refine campaigns for maximum impact while ensuring ethical marketing practices.

Influencer Marketing

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. I am here to help this group change our audiences hearts and minds when it comes to Microsoft Advertising. ( No one can work alone.

Advertisers

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertisers

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing

Marketing Insider Group

JANUARY 8, 2020

Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? That’s why content marketing and product marketing are a match made in heaven. What’s the Difference: Content Marketing vs Product Marketing. Now let’s see why.

Product Marketing

Search Engine Land

OCTOBER 30, 2023

The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Advertisers interested in diversifying their ad spend may want to consider Pinterest as a potential investment, given its better-than-expected performance for advertisers.

Advertisers

Digital Marketer

MAY 20, 2022

Learn more about ecommerce: The Future of Ecommer Marketing Is Now [link]. Use This Framework to Build Ads That Move Product [link]. Become an Ecommerce Marketing Master [link]. The post Product Market Fit with Scott Cunningham [VIDEO] appeared first on DigitalMarketer. NEW for 2022!

Product Marketing

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology

Hubspot Marketing

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. Click here to download your 8 free marketing budget templates. Here’s a peek: Aligning Your Budget With Your Marketing Goals. Product marketing offers a perfect example.

Management

Hubspot Marketing

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Which Social Media Platform Should You Market Products On?

Shoppers

Search Engine Land

SEPTEMBER 18, 2023

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Why we care. What has Microsoft said?

Advertisers

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Programmatic DOOH.

CMO

Hubspot Marketing

JUNE 3, 2019

We can see this play out in the two advertisements below. For example, we can look at Ford to see the difference in advertisement between its Ford Fusion and F-150 models. The company highlights this by using vibrant colors in its advertisement to compliment the car's eye-popping design. Source: Android Guys. Source: Hulu.

Inbound Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product