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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. ” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer.

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How smarter measurement can fix marketing’s performance trap

Martech

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? But the pendulum is swinging.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” Emotions ranged from lack of surprise to relief.

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CFOs want hard numbers, not brand vibes

Martech

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

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How to set a smart social media budget (and get it approved)

Hootsuite

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy.

B2C
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How attribution masks what’s actually driving growth

Martech

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Unfortunately, the typical response is, “Oh, we just need to deduplicate let’s use Google Analytics data instead.” Email: Business email address Sign me up!

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Google releases its open source marketing mix model to all

Martech

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically. Certified partners such as Analytics Edge are ready to assist marketers in implementing Meridian and optimizing their investments. Partner program. Whats next.