Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Advertising/branding. John Wanamakers famous line was that half his advertising money was wasted, he just didn’t know which half, is now outdated thanks to technology, and APAC marketers are embracing the change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. Although not tested, likes recorded on an Ecommerce store’s own system would likely trigger the same response.

eCommerce 90

eCommerce Price B2C Retail 90

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Journal of Advertising (May 2019) 🏫 Researchers B.

Product 90

Product Health eCommerce B2C 90

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 107

Retail Customer Shoppers eCommerce 107

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. 💥 Advertise on Ariyh Want to reach a specialized audience of ~25,000 marketing decision-makers and founders? Sponsor Ariyh.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Consider an ecommerce store selling products worth $20, $50 and $100.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. by simply showing the most recent reviews first). Competition to hold attention may be even fiercer now.

Retail 99

Retail eCommerce B2C Price 99

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Or the rider might receive a promotional offer from Hulu to subscribe to the streaming service. Why we care.

Real Estate 91

Real Estate Retail eCommerce Advertising 91

Martech

MARCH 13, 2024

Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now include branded videos or customer demonstrations instead of static images. Advantage+ catalog ad s update. Reminder ads. Promo codes.

Shoppers 72

Shoppers Advertising Advertisers eCommerce 72

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

NOVEMBER 20, 2023

Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C. instead of 13%).

Price 87

Price B2C eCommerce Retail 87

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. Can be tested for B2B. There was no accounting for mistakes where a high-value purchase was not delivered.

Shipping 67

Shipping B2C Food Price 67

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. The impact on retail and ecommerce is growing, so marketers can’t ignore them.

Retail 87

Retail eCommerce Advertising Advertisers 87

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

SEPTEMBER 4, 2023

Previous insight: Messages in present tense are more persuasive (more insights here ) Place products next to the problem they solve to make them seem more effective Channels : Image Ads | Ads | Website | Marketing Communications For : B2C. For example, if selling a carpet cleaner, place your product against the background of a clean carpet.

Product 100

Product B2C eCommerce Place 100

Ariyh

OCTOBER 31, 2023

This is a 3min practical summary of a scientific study 🎓 Join 23,473 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Voucherify Are you wasting time custom developing promotions? Create the promotions you want – without the dev time.

Copywriting 67

Copywriting B2C Promotion SEO 67

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking. Some examples include Etsy, Upwork and Themeforest.

eCommerce 110

eCommerce PR Affiliate Marketing SEO 110

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now! .

Retail 57

Retail eCommerce Fashion Price 57

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Advertising. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements).

Manufacturing 114

Manufacturing Transform Price Marketing 114

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Consistent with this, CMO Survey results show the largest single drop in traditional advertising spending (-5.3% Marketing leadership promoted : 62.3% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Ariyh

DECEMBER 11, 2023

Previous insight: Take-back programs boost profits (more insights here ) Just-below prices increase sales without hurting how people perceive a product’s quality Topics : Pricing | Promotions For : B2C. Learn all the best ways to optimize your prices with Ariyh’s Pricing & Promotions Playbook. instead of $25).

Price 62

Price B2C Food Promotion 62

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes).

Product 101

Product Food Health B2C 101

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

AWeber

JANUARY 23, 2024

delivery rate, your newsletters could still end up in spam, promotions, updates, or some other folder that never gets checked. Built-in monetization Not all email tools have built-in ecommerce functionality. For instance, imagine you run an ecommerce store. In other words, even if a tool claims a 99.9%

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

Ariyh

MAY 15, 2023

So that’s what we’re going to do 😉 We’ll start with Ecommerce. With a playbook designed specifically to boost the results of your Ecommerce / DTC business , using the latest scientific research. Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Retail 57

Retail eCommerce Shoppers Shipping 57

Ariyh

NOVEMBER 21, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,868 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What are the 4 must-have technologies to create, grow, and scale your ecommerce store?

Price 52

Price eCommerce Retail B2C 52

Customers.ai

MARCH 2, 2022

The marketing team at Pottery Barn wanted to advertise their new line of décor. The brand’s new collection was successfully advertised as a result of the social reach of the campaign approaching 4 million people. This influencer marketing software is a 33+ million influencer recruitment suite and built for ecommerce.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. That’s another problem for advertisers? AdVenture Media Group specializes in PPC advertising. Research shows Google Ads produces 3.5

eCommerce 97

eCommerce Advertising Advertisers Health 97

Ariyh

JULY 10, 2023

.: Keep an eye out next week for Ariyh’s Science-based Playbook of Ecommerce Optimization ! Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. 🔍 Study type Market observation (over 36 months of 176,602 orders by 5,354 customers of an anonymous large Asian B2C retailer).

Shipping 40

Shipping Non-Profit Retail B2C 40