Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey. The post 73% of marketers planning to up RMN spend appeared first on MarTech.

Marketing Plan 122

Marketing Plan Retail Education Advertising 122

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. This shows the value of the product or service through the customer’s selling points, not the brand’s.

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 112

Transform Outbound Marketing Entertainment Inbound Marketing 112

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. Where do you start?

Advertisers 143

Advertisers Advertising Health User-Generated 143

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. What is a Story Curve and Why is it Important for Marketing?

Transform 122

Transform CMO Marketers Marketing 122

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. Step 3: Build your advertising lists This is where an account-based marketing platform is a true friend.

Marketing Plan 133

Marketing Plan Customer Journey CRM Marketers 133

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Paid Advertising: Tap into digital and print if budget allows.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Brands can fit a campaign into a budget of any size. First-time advertisers. Why we care.

Marketing Plan 112

Marketing Plan Retail Advertisers Advertising 112

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok.

Advertisers 145

Advertisers Advertising User-Generated Marketers 145

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). 5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Two ways to get attention and traffic.

Transform 317

Transform Social Media Marketing Entertainment Advertisers 317

Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

Social Media Marketing 79

Social Media Marketing Marketers Marketing Influencer Marketing 79

Hubspot Marketing

NOVEMBER 14, 2024

Below the line marketing got its start in the 1950s. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. First, let’s look at history.

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 91

Social Media Marketing B2C Non-Profit Influencer Marketing 91

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. And if you need help planning your ad strategy, this kit is great for that.) audio and video), and scheduling/publishing content.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 132

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 132

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Be bold with your brand promise.

Customer Journey 98

Customer Journey Marketers Marketing SEO 98

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 109

Retail Branding Advertisers Advertising 109

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. Gather direct and indirect feedback from donors.

Digital Marketing 73

Digital Marketing CRM Marketers Marketing 73

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan. Define big-picture marketing goals.

Video Marketing 105

Video Marketing Entertainment Marketers Marketing 105

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Social media – the challenges.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? Content marketing strategically boosts SEO, increasing online visibility for small businesses.

Advertisers 111

Advertisers Advertising Outbound Marketing Market Trends 111

Hubspot Marketing

NOVEMBER 13, 2023

At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Advertising. Here, let's explore how private AI tools can transform your advertising strategy. Brand tone and voice guidelines. Approval flows.

Advertisers 118

Advertisers Advertising Transform Branding 118

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertisers 103

Advertisers Advertising PR Millennials 103

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Advertising. But Reddit isn’t the best place for every company.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Source The goal is to get exposure to a new, relevant audience and introduce your brand to them.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Marketing Insider Group

NOVEMBER 20, 2024

of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers. When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth. Ahrefs reports that over 96.5%

Management 67

Management Advertisers Advertising Analytics 67

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Target Market 217

SMA Marketing

DECEMBER 29, 2022

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

Branding 98

Branding Advertisers Advertising SEO 98

SocialPilot

JANUARY 13, 2024

All this daffy turn of events sends the advertisers across the platform in a frenzy to pull out their advertisement budget from the platform. As a matter of fact, Twitter is rebuilding its trust with advertisers by hearing their concerns and reflecting their needs in its features, such as Twitter Blue and advertising incentives.

Branding 105

Branding User-Generated Advertisers Advertising 105