Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave.

Branding 126

Branding PR User-Generated Health 126

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. There will be a lot more algorithmic media plans, especially in the draft stages.

Advertising 127

Advertising Advertisers Transform Shoppers 127

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Advertisers also have the option to customize campaigns with predetermined parameters. Advantage+ shopping campaigns. Optimization.

Branding 109

Branding Fashion Retail User-Generated 109

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. This approach is expensive and unsustainable.

Branding 113

Branding Education Thought Leadership User-Generated 113

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertising 105

Advertising Advertisers User-Generated Promotion 105

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 105

Digital Marketing Advertising Advertisers Energy 105

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Why we care.

Advertising 97

Advertising Advertisers User-Generated Analytics 97

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. Does it fit your brand image? Jump to a social media platform: 1. Facebook 2.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.

Advertising 102

Advertising Advertisers Gen Z Transform 102

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. The same report found consumers want brands to prioritize audience interaction and original content. That’s when it caught fire.”

Branding 108

Branding Transform Food Education 108

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S.

Advertising 104

Advertising Advertisers User-Generated Gen Z 104

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 76

Advertising Advertisers Marketing Mix Energy 76

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Company size. Job function.

Advertising 86

Advertising Advertisers User-Generated Food 86

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Notably, about 25% wait until the final week, creating a spike in last-minute buying.

Advertising 75

Advertising Advertisers Shoppers Shipping 75

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 103

Advertising Advertisers Law User-Generated 103

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Clarify Your Core Values: What does your brand stand for?

Branding 96

Branding Thought Leadership PR User-Generated 96

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Image source 2.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 119

User-Generated Advertising Advertisers Marketers 119

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 135

Transform Advertising Advertisers User-Generated 135

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 81

Digital Marketing Advertising Advertisers Energy 81

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food 117

Food User-Generated Advertising Advertisers 117

Hubspot Marketing

JUNE 26, 2025

Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. Instead, they advertised 100% “anus beef”.

Non-Profit 95

Non-Profit Branding Health Price 95

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 77

Branding Gen Z Pharmaceutical Health 77

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

User-Generated 120

User-Generated Customer Journey Advertising Advertisers 120