Martech

JANUARY 3, 2025

Last year was the first year ad spend on digital video was projected higher than linear TV. Heres how this shift will affect viewers and advertisers in 2025. These live events highlight streamings unique power to create cultural moments, bringing people together in real-time and drawing advertisers to capitalize on shared experiences.

Advertising 121

Advertising Advertisers CMO Entertainment 121

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. Your budget (if you have to manually expand to other audiences, the advertising costs could increase).

CRM 134

CRM User-Generated CMO Traditional Marketing 134

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 127

Customer Direct Mail Transform Health 127

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 102

CMO Gen Z Thought Leadership Entertainment 102

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

CMO 129

CMO Non-Profit Transform Advertising 129

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote).

CMO 145

CMO Marketers Marketing Health 145

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Every dollar spent here on advertising loses you/your company money! Even typing the word makes me squirm.

Non-Profit 103

Non-Profit CMO Energy Marketing Mix 103

The CMO Survey

MARCH 31, 2024

Small Businesses Pivot to Digital: A Surge in Digital Marketing Spend Amid Traditional Advertising Cutbacks. Top digital marketer, Sandy Rowley shares resources The post Small Businesses Pivot to Digital: A Surge in Digital Marketing Spend Amid Traditional Advertising Cutbacks appeared first on The CMO Survey.

Digital Marketing 100

Digital Marketing Advertisers Advertising CMO 100

Martech

NOVEMBER 22, 2024

The announcement has sparked reactions within the advertising industry. Dig deeper: Why Google lost -The DoJ’s case in 11 slides Advertiser perspectives Navah Hopkins, brand evangelist of Optmyzr kicked off a conversation on LinkedIn. I can’t imagine who else would have the capital or the know-how outside of Silicon Valley.”

User-Generated 118

User-Generated CMO Advertising Advertisers 118

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a 1 – Growth Strategies.

CMO 130

CMO Retail Price New Markets 130

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. In your inbox.

Digital Marketing 126

Digital Marketing B2C CMO Marketers 126

Hubspot Marketing

MAY 7, 2025

This helpful resource will specifically dive into advertising tips and strategies. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Creating attention-grabbing ads is one of the trickiest parts about Facebook advertising. It also earns you a fresh Social Media Certification.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Only 29% like digital ads being tailored to their tastes. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertisers 127

Advertisers Advertising Shipping CMO 127

Neil Patel

MARCH 31, 2021

But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. Check out the below infographic that identifies which advertising mediums consumers trust the most. See number five?

Advertisers 130

Advertisers Advertising Price CMO 130

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. Get the daily newsletter digital marketers rely on.

Transform 112

Transform CMO Whitepaper Marketers 112

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. After all, marketing budgets vary.

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 135

Digital Marketing Marketers Marketing SEO 135

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. for-profit companies on marketing spending. CMO Survey respondents, 95.3% and the latter slipping -1.2%.

CMO 100

CMO B2C Transform Marketers 100

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 94

CMO Transform Communications Marketing Plan 94

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and don’t, please, forget empathy. The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). Quote of the day.

CMO 126

CMO Digital Trends Digital Marketing Advertising 126

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 While more than half of marketers reported a 10.4 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketers Marketing 130

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Google Ads and LinkedIn Ads are two great spots for B2B marketers to start.

Transform 84

Transform Marketers Marketing Gen Z 84

Martech

MARCH 18, 2022

“Marketing is not about who can talk faster, or close better. Marketing’s effectiveness can be quantified and justified. The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Analysis of data shows that it is probably … the least effective form of marketing.”

CMO 131

CMO Marketers Marketing Law 131

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. About the Communicator Awards.

Communications 130

Communications CMO Advertising Advertisers 130

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 66

CMO Customer Journey Transform User-Generated 66

Martech

AUGUST 15, 2022

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 Too often organizations misunderstand marketing’s responsibilities. For example, one study found that only 5.5%

Transform 118

Transform CMO PR Education 118

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on.

New Markets 116

New Markets Finance Customer CMO 116

Orbit Media Studios

JANUARY 8, 2025

” Paid endorsements are obvious advertising. But content marketers often collaborate with influencers on podcasts, events and webinars. Association memberships Being a member of an association can have some digital marketing benefits. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Copywriting 109

Copywriting Transform SEO Place 109