Martech

FEBRUARY 18, 2025

Ethical marketing starts with clear communication. The era of aggressive, overly targeted advertising is fading, replaced by an approach rooted in personalization, ethics and innovation. The post How un-marketing builds trust in a world of invasive advertising appeared first on MarTech. Email: Business email address Sign me up!

Advertisers 84

Advertisers Advertising Non-Profit Traditional Marketing 84

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 121

Food User-Generated Advertising Advertisers 121

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertisers 59

Advertisers Advertising Communications Place 59

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertising 119

Advertising Advertisers Communications Management 119

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

User-Generated 127

User-Generated Marketing Mix Communications Advertising 127

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Using neutral language One of the most important aspects of gender-neutral advertising is language.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

B2C 136

B2C Whitepaper Marketers Marketing 136

The CMO Survey

NOVEMBER 12, 2024

Traditional advertising spending growth is also positive, at 0.8%, for the first time in two years and only the fourth time in a decade. Marketers report that, in general, they are spending 19.6% more on acquiring customers than retaining them. Three reports summarize these and other results related to AI, martech, and privacy.

CMO 173

CMO Finance B2C Marketers 173

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Non-Profit 131

Non-Profit Advertising Advertisers Digital Marketing 131

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

Shoppers 119

Shoppers Advertising Advertisers Health 119

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketers 124

Marketers Marketing eCommerce Communications 124

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

Marketing Mix 124

Marketing Mix Finance Analytics Marketers 124

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. Microsoft Advertising reports Microsoft also contains its own robust reporting section, where you can view premade reports or build your own. under the Advertising section. Processing. See terms.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. These live events highlight streamings unique power to create cultural moments, bringing people together in real-time and drawing advertisers to capitalize on shared experiences. Last year was the first year ad spend on digital video was projected higher than linear TV.

Advertising 121

Advertising Advertisers CMO Entertainment 121

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. This strategy excels in personalizing outreach while maximizing limited resources.

Key Performance Indicator 121

Key Performance Indicator Marketers Marketing CRM 121

Search Engine Land

SEPTEMBER 4, 2024

Ad copy creation With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. However, content marketing and paid advertising, especially search, have diminishing returns. That’s not always easy.

Branding 109

Branding Education Thought Leadership User-Generated 109

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Always be communicating. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 114

Transform Shipping Communications Advertising 114

Hubspot Marketing

APRIL 3, 2025

In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. To encourage saving, Nationwide, the UK's largest retail bank, advertised how "11.5 Rather than persuading Britsh people to save more, this advertisement encouraged them to save less. Bob gathered data on thousands of teenagers.

Retail 110

Retail Marketers Marketing Advertising 110

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertisers 52

Advertisers Advertising Health Branding 52

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Martech

DECEMBER 16, 2024

Be transparent and build trust Clearly communicate how data is collected and used. Dig deeper: How to build customer trust through data transparency Build your strategy for 2025 The future of advertising and marketing lies in a thoughtful, holistic approach that addresses todays complexities and sets the stage for tomorrows growth.

Transform 126

Transform Marketers Marketing Customer loyalty 126

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MARCH 3, 2025

Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers. Predictive analytics: AI can forecast future customer behavior based on historical data, enabling marketers to proactively tailor their offerings and communications to meet anticipated needs.

User-Generated 123

User-Generated Marketers Marketing Analytics 123

Martech

MAY 19, 2025

Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval. Effective internal communication is more than just keeping employees informed; it’s about turning them into advocates for your brand.

Transform 117

Transform PR Law Manufacturing 117

Sprout Social

JULY 30, 2024

Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout.

Influencer Marketing 126

Influencer Marketing Branding Health Logistics 126

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. Let’s get to it. What is copywriting? All the ads you see in magazines?

Copywriting 306

Copywriting Advertising Advertisers SEO 306

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertisers 136

Advertisers Advertising Transform User-Generated 136

Hubspot Marketing

AUGUST 26, 2024

Building trust means showing “that you’re able to communicate the needs of the business in a way your audience cares about.” Everyone hates advertising, but they're okay being sold to,” Ali says. All of a sudden, there’s a bond formed through this piece of advertising.” Lesson 3: Use the peanut butter method.

Marketers 116

Marketers Marketing Traditional Marketing Advertising 116

Martech

AUGUST 12, 2024

Adapting to consumer preferences Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics. The Wunderkind Identity Network’s extensive data pool allows for hyper-personalized messaging that outperforms competitors.

Branding 124

Branding Transform Communications Advertising 124