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Data, AI and advertising: 2025 predictions

Martech

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

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Get up to speed with these automotive advertising tips

illumin

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Email Marketing: A targeted email campaign keeps your dealership top of mind and strengthens customer loyalty.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Multiple advertising channels can significantly enhance campaign performance. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” The brand challenges and redefines traditional beauty standards by highlighting regular women rather than models in its advertising.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101
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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot Marketing

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? The rush of finding a deal can often entice shoppers to make more purchases. If you want long-term customers, you need to put a discount on products that encourage the right people to click on your site. In 2012, J.C. Auchan Retail.

eCommerce 145
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How to unlock the power of personalization through edge computing

Martech

Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time. It can adapt experiences instantly based on what a customer is doing at that exact moment. Welcome back to the Gap. For CMOs, this isn’t a shiny object.