illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Here are some tips and things to consider if you wanna step up your automotive marketing game. Follow @illuminHQ

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S. Processing.

Law 131

Law User-Generated Email Marketing Education 131

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Law Marketers 52

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 126

Whitepaper User-Generated eBook Analytics 126

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 130

CMO Email Marketing Influencer Marketing Promotion 130

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news.

Email Marketing 52

Email Marketing Copywriting Price Marketers 52

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. Let’s get to it. What is copywriting? All the ads you see in magazines?

Copywriting 306

Copywriting Advertising Advertisers SEO 306

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. Follow @illuminHQ

Email Marketing 110

Email Marketing Marketers Marketing Retail 110

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” By obsolete, they mean having bots market to other bots. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

Shoppers 119

Shoppers Advertising Advertisers Health 119

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 139

Market Trends Email Marketing Marketers Marketing 139

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 129

Email Marketing Transform eCommerce Customer Journey 129

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Below the line marketing got its start in the 1950s. What goes into running a successful BTL campaign?

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketers 115

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 124

Analytics Customer Journey CMO Marketers 124

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.

User-Generated 124

User-Generated Management SEO Digital Marketing 124

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Email Marketing Integration: Use email campaigns to distribute your content directly to subscribers.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Martech

JULY 26, 2024

When low performers become outperformers, they will likely replace search and social advertising with programmatic ad buying. Email marketing solutions are required but should not be overutilized. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share.

Pharmaceutical 119

Pharmaceutical CRM B2C eCommerce 119

Hubspot Marketing

JULY 11, 2024

HubSpot did exactly this in its early days by directly addressing the core inefficiencies that sales, advertising, and marketing teams were facing with traditional outbound marketing. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them.

Transform 112

Transform Outbound Marketing Entertainment Inbound Marketing 112

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

Email Marketing 100

Email Marketing Law Customer Journey Marketers 100

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. We’ve made it easy to get informed in just four lessons.

Email Marketing 103

Email Marketing Law Marketers Marketing 103

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Additionally, social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 113

Email Marketing Shoppers Shipping Real Estate 113

Campaign Monitor

SEPTEMBER 23, 2024

When compared to other advertising media, email holds unique advantages, enabling deeper levels of user engagement. What’s the starter psychology behind some of the best, ongoing email nurturement processes? It offers unparalleled personalization abilities and serves as one of the best vehicles for brand storytelling.

User-Generated 86

User-Generated Email Marketing Communications Advertising 86

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

Email Marketing 95

Email Marketing Shoppers Promotion Marketers 95

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertisers 103

Advertisers Advertising PR Millennials 103

Hubspot Marketing

OCTOBER 18, 2024

Print and out-of-home advertising. Sponsorships and cross-marketing. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. An email open rate measures the number of people who opened your messages.

Email Marketing 98

Email Marketing Analytics Key Performance Indicator Marketers 98

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Marketing Insider Group

MAY 20, 2025

To accomplish this, avoid trying every new marketing trend and put more effort into the strategies you already know drive results. For instance, nurturing leads through email and expanding profitable advertising campaigns is a better use of resources than trying to go viral on TikTok when you dont have a following.

Energy 78

Energy Marketers Marketing Marketing Strategy 78

Sachs Marketing Group

MARCH 4, 2025

A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

illumin

FEBRUARY 19, 2025

Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) Give me that ROI! takes precedence over long-term brand building.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketers 112

Martech

OCTOBER 2, 2024

social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. Improved return on ad spend (ROAS) on an advertising-specific campaign. More efficient use of marketing budgets.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94