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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Social platforms, however, continue to rely on implicit consent and broad data policies, creating inconsistencies in the user experience. Dig deeper: U.S.

Law 130
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IAB releases draft of updated digital ad terms for public comment

Martech

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. According to the IAB, the goal is to create a practical, widely usable framework that aligns with digital advertising practices and prepares the industry for future changes.

Law 102
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2023 Guide to Franchise Social Media Marketing

Hootsuite

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Law 104
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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. You don’t want gaps and want to make sure that our systems account for the full cost of digital marketing. That includes internal people, contractors, agencies, software, advertising spends and possibly more. I love hearing those stories!

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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Of course, the U.S.