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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

SEO
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $19.79/month

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Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend

Neil Patel

Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. Your Instagram advertising costs shift based on your ad campaign settings, target audience, and how your ads perform. Want real data?

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Venues in major markets have a price tag to match. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app.

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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Extensions can increase CTR by making your ad more informative at first glance.