Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. They prefer raw, unfiltered content over highly produced marketing materials.

Gen Z

Martech

JULY 22, 2024

If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. They manufactured and sold men’s brushless shaving cream and got creative. Maybe yes, but did the increase in brand awareness result in more sales? The Burma-Shave company was doing it in the 1930s.

Key Performance Indicator

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

Manufacturing

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing

Hubspot Marketing

JANUARY 31, 2025

The historic British car manufacturer has gone for a new look. Sharp argues that one of the sole aims of advertising is to refresh mental availability. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. So, whats Jaguar playing at? What has Jaguar done?

Gen Z

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. Take the time to create campaigns, advertisements, emails, or content packed with effort. The solution to this marketing crisis is reassuringly simple.

Manufacturing

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Physical labor was replaced by robots; mental labor is going to be replaced by AI and software.”

Manufacturing

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S.

Retail

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. This score factors in readability, tone of voice, originality, and SEO. Then click Next Step.

Transform

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Try Hootsuite free today.

Marketers

Hubspot Marketing

MARCH 24, 2025

Based on historical trends and performance data, advertisers can optimize their campaigns in real time, which saves them money and increases ROI. Manufacturing Robots BMW is one of many companies using AI-powered robots to streamline production lines.

Health

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. is surprisingly tough. First, let’s look at history.

Direct Mail

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. With tighter margins in retail and higher ones in advertising, retailers — now acting as publishers — are chasing the more profitable path. Open web display. Streaming TV.

Retail

Businesses Grow

SEPTEMBER 23, 2024

They can out-market you, but you can out-manufacture them. And here’s the lesson for the mega-brands. Put your marketing ego aside. Go find yourself some beloved influencers and make them rich. It’s a match made in heaven.

Manufacturing

Hootsuite

APRIL 22, 2025

Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising. Are you digital-advertising curious? Not sure how to jump into Facebook ads? Ready to dig deep?

Gen Z

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. You totally can!

Marketing Strategy

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Product Marketing Manager Job Description Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers are customers because your product or service makes a difference in their lives. That's pretty special.

Management

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. Predictive AI has a great number of benefits for advertisers. Advertisers can leverage this same power to predict which customers are more likely to buy and when. What is predictive AI?

Manufacturing

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. Some employers may even seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising.

Product Marketing

Martech

JULY 25, 2024

“The first is the residential business unit, essentially the manufacture and distribution of accessories and residential furniture, primarily for home and office but for living indoors and outdoors; everything you can imagine except for kitchens and bathrooms.” “The company has three different business units,” he said.

Transform

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. This means considering macro trends like sustainability and ethical manufacturing. This period spans from October to December, depending on who you ask. They bank on this rise in spending.

Shoppers

The Drum

JUNE 5, 2025

So, with upcoming regulations on advertising ‘unhealthy’ foods, brands should rethink how they create connection with their consumers. Constraint breeds opportunity, says Alessandro Camaioni of Momentum Worldwide. Read more here

Branding

Whos Mailing What

JUNE 26, 2025

Image Works Manufacturing Inc. Tom Becker became president and CEO in 1992, and we specialize in manufacturing and printing on plastics and metals. We’re a state-of-the-art manufacturing facility that creates unique and innovative ideas with prompt service and fast turnarounds. is our parent company. They started in the 1970s.

Direct Mail

Duct Tape Marketing

DECEMBER 12, 2024

If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. And that's the issue because then it's, it's false advertising because you don't use the product. It's like, I care about Nick Bennett (03:58.588) the size of the audience reach within that specific industry.

Transform

SocialPilot

FEBRUARY 6, 2025

Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. Why Use Facebook for Business Reviews?

Real Estate

Martech

AUGUST 21, 2024

Positano adds that ARC data from smart TV manufacturers lets political campaigns target with a precision unavailable in previous cycles. This will make the most out of precious ad dollars in an undoubtedly competitive advertising landscape.” This network includes transit environments, which are restricted from political advertising.

Marketing Plan

Welcome Software

JUNE 18, 2025

This includes manufacturers, retailers and importers of certain products such as e-book readers as well as service providers, e.g. providers of email marketing software. Marketing newsletters and general product advertising by email , on the other hand, are not subject to the special requirements of the BFSG.

Email Marketing

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. Is this for me? Who do you work with? Specify your audience. How do you do it?

User-Generated

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. Is this for me? Who do you work with? Specify your audience. How do you do it?

User-Generated

Martech

JUNE 23, 2025

Up to 45% of Gen Z and 44% of Boomers oppose the use of AI in advertising, CivicScience found. They want content that feels human, not manufactured. They tap into the belief that AI-generated content lacks authenticity and emotional resonance.

Gen Z

Lusha

DECEMBER 9, 2024

Paid Advertising Show personalized ads on social media or search engines to people who’ve visited your website or subscribed to your emails. Manufacturing Company: The Educational Newsletter Goal : Establish thought leadership, nurture leads, and generate sales-qualified leads (SQLs).

Email Marketing

DirectMail2.0

JUNE 9, 2025

helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0 Absolutely Kaitlin Anytime you want 32:17 to hear hear a prediction of the future give me a call and I’ll I’ll be first up I love it Thanks Brad Bye guys .”

Direct Mail

illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

Law