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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Hubspot Marketing

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Posters: Share a local event on community bulletin boards and other places.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Below the line marketing got its start in the 1950s. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. First, let’s look at history.

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5 Step To Design A Success Digital Advertising

Calvyn Lee Blog

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.