Businesses Grow

DECEMBER 9, 2024

There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). CONTROL A company controls its mission, a marketing plan, an ad campaign. They didn’t create this success with advertising.

Branding 109

Branding Food Education Advertisers 109

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. Pamela Slim (07:35): I see it for a couple of different places. I've been on his show. Check it out.

Place 101

Place Customer CRM Non-Profit 101

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Sprout Social

JUNE 11, 2025

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game.

Branding 109

Branding Transform Food Education 109

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO 123

CMO Traditional Marketing Communications Marketing 123

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing 79

Social Media Marketing Marketing Marketers Influencer Marketing 79

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Target Market 217

Hubspot Marketing

NOVEMBER 13, 2023

At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Advertising. Here, let's explore how private AI tools can transform your advertising strategy. And one area poised for disruption? A shared prompt library.

Advertising 118

Advertising Advertisers Transform Branding 118

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 103

Advertising Advertisers PR Millennials 103

Digital Marketer

APRIL 27, 2022

Creating a video marketing plan is a blueprint for success for you. I can tell you that once upon a time, there was only one way to advertise and that was the newspaper. Do things; be sane; don’t fritter away your time; create, act, take a place wherever you are and be someone; become action.”

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Buffer Marketing

MARCH 5, 2025

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. How do you set social media goals as a creator?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 92

Advertising Advertisers Copywriting Digital Marketing 92

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. For example, ask yourself what your key message or takeaway is for your marketing video.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

OCTOBER 25, 2024

These ten business listings are a great place to start before signing up on more industry-specific listing sites. Bing Places Domain Rating: 82 Monthly Organic Traffic: 413K Bing may not feel as essential as Google, but it’s still an important citation, especially because some of your customers might use Bing as their primary search engine.

Real Estate 83

Real Estate SEO User-Generated Advertisers 83

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

SEPTEMBER 18, 2019

For example, you might conduct an audit to identify gaps in your marketing plan. To do this, you'd want to carefully gather and interpret data on current marketing plan performance and build a path forward based on those results. Strategies should solve goals or potential risks.

Communications 145

Communications PR Advertising Advertisers 145

Buffer Marketing

FEBRUARY 12, 2025

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. Those shower breakthroughs should always have a place on the shelf, right? Keep shifting with them as your company moves forward.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Email Marketing. Content Creation.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertising 138

Advertising Advertisers Price User-Generated 138

Marketing Insider Group

JUNE 24, 2024

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

Entertainment 117

Entertainment Social Media Marketing Advertising Advertisers 117

Adobe Experience Cloud Blog

APRIL 23, 2015

Advertising/branding. But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Almost a third of APAC respondents in the study placed acquiring appropriate skills as a top area of investment over the next 12 months, way more emphasis than placed in other parts of the world.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hootsuite

MARCH 31, 2022

Every good marketing plan starts with a proactive strategy. On social, this means planning your posts out ahead of time and scheduling them to be published when your customers are most active. Hootsuite Inbox is a tool that helps you manage your social conversations in one place. Hootsuite Social Advertising.

Analytics 145

Analytics Copywriting Law Advertisers 145

Martech

FEBRUARY 1, 2023

Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” RMNs check a lot of boxes for advertisers.

Retail 109

Retail Branding Advertisers Advertising 109

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Thought Leadership 140

Thought Leadership Marketing Marketers Digital Marketing 140

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching. Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan.

Gen Z 89

Gen Z Branding Retail Education 89

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. Here are six home services marketing tips to get more customers. Focus Your Messaging.

Customer 122

Customer Marketing Marketers SEO 122

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. The reason for this is that every time an interaction takes place—whether it’s positive or negative—the score will update to reflect that.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Facebook Local integrates with your calendar, syncs your events in one place, and includes Trending Events and Discover tabs to show what’s popular right now and among your friends. Facebook Local product manager Aditya Koowal told TechCrunch , “We’ll think about advertising way further down the line.” Ads Are Sure to Come.

SEO 134

SEO Thought Leadership User-Generated Food 134

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Then segment your audience.

Customer Journey 129

Customer Journey Advertising Advertisers User-Generated 129

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Here are the analytics tools that we need to put in place.

CMO 83

CMO Customer Journey Transform User-Generated 83