illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. identify as LGBTQ—more than double the rate of Millennials. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 81

Gen Z Branding Millennials Advertising 81

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We want to be in the right place with the right message for the right person, so there’s an aspect of personalization.”. But recently it’s seen startling success with younger age groups.

Gen Z 113

Gen Z Millennials Direct Mail Retail 113

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. These conversion rate tools provide users with a visual representation of the most visited places on their websites. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase?

B2C 128

B2C Millennials Customer Journey User-Generated 128

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 69

Gen Z Millennials User-Generated Entertainment 69

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Challenge(s) Accepted There you have it!

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Tips for Generating Google Advertising Ideas. There are a lot of components involved in generating and executing successful Google advertising campaigns. With around 3.5

Advertising 143

Advertising Advertisers User-Generated Millennials 143

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 122

Advertising Advertisers Gen Z Non-Profit 122

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising has a lot to offer today’s marketers. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Facebook took second place with 28% and YouTube was third with 22%. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. 35% of U.S.

Gen Z 110

Gen Z Social Media Marketing User-Generated Millennials 110

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 The other way is through search engines.

Branding 84

Branding Gen Z Pharmaceutical User-Generated 84

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Second, content marketing is emerging as the counter weight to advertising that we hate. Native Advertising.

Advertising 112

Advertising Advertisers Branding Millennials 112

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

User-Generated 128

User-Generated Gen Z Industry Insights Health 128

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search.

Gen Z 86

Gen Z Social Media Marketing Transform Marketing 86

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. So I was doubly surprised at how keen Munn is on old-school advertising. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Billboards?

Millennials 91

Millennials Marketing Marketers Fashion 91

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 120

Gen Z Social Media Marketing Whitepaper User-Generated 120

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Messenger ads are simply Facebook ads placed in the Chats tab of the Messenger app. New friends!

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertising 111

Advertising Advertisers Millennials Promotion 111

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 93

Gen Z Branding Retail Education 93

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 104

Advertising Advertisers PR Millennials 104

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Using high-quality images and visuals for in-store advertisements to attract visitor attention.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. million of whom are millennials.

Branding 132

Branding Millennials Entertainment Marketing 132

Neil Patel

MARCH 30, 2021

This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social media. Paid advertising is about matching user intent , so make sure you know what products parents need. Increasingly, parents are millennials. For the first time, women in the U.S. Develop Trust.

Millennials 128

Millennials Advertising Advertisers Product 128

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. Google knows this.

Millennials 127

Millennials Gen Z User-Generated Marketing 127

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Invest in paid ads. Enable social shopping.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. The way it works is that a developer can add this code into the appropriate place on your website. How to Advertise on Pinterest. Next, you’ll be prompted to select the Pin that you want to advertise. Promoted Pins.

Advertising 108

Advertising Advertisers Promotion User-Generated 108

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Or, they may just be looking for a convenient place to buy everyday pet supplies. Millennials are the largest pet-owning demographic in the U.S., Research Your Social Media Platforms.

Millennials 137

Millennials Food Shoppers Health 137