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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders. Don’t forget to follow their citation policies and give credit where credit is due.

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How attribution masks what’s actually driving growth

Martech

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. It only tells you if something happened, not if it mattered. What do I mean by this?

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

It’s marketing but in a nice, non-sales-focused way. Content marketing and SEO Marketing is about being in the right place at the right time. The usual suspects are social media, email and native advertising. It is your content that is at the right place and at the right time. What is SEO?

SEO 98
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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. Keywords, especially long-tail keywords , have an important place in affiliate marketing. Choose a profitable niche for your business. What is affiliate marketing? Get specific keyword ideas. Filter keyword data.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? They often have poor-quality content and display a high number of ads.