Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

Place 120

Place User-Generated eBook Marketers 120

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

SEPTEMBER 12, 2024

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

Place 116

Place Transform Customer loyalty Food 116

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertisers 105

Advertisers Advertising Transform CRM 105

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 105

Digital Marketing Advertisers Advertising Energy 105

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertisers 116

Advertisers Advertising Branding CRM 116

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Whether it’s looking for family activities or what to see, history tours, the best place to get pizza in Rome, and so on.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets.

Advertisers 90

Advertisers Advertising User-Generated Food 90

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act.

Law 98

Law Advertisers Advertising Health 98

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 82

Digital Marketing Advertisers Advertising Energy 82

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors. Businesses are making high-value decisions that impact their operations and profitability.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 120

Advertising Advertisers Product Place 120

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 123

Advertising Advertisers Retail eCommerce 123

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store. locations. “By

Retail 121

Retail Shopper Market Shoppers Advertising 121

illumin

JULY 18, 2024

Predictive AI in advertising In advertising, predictive AI has the potential to rapidly increase efficiency. Advertisers spend a lot of time and resources researching and tracking consumer behavior – time that can be spent better elsewhere in their process. Follow @illuminHQ

Advertising 110

Advertising Advertisers Analytics Place 110

The Drum

JUNE 6, 2025

And he’s very well placed to answer. But we also asked Will Harrison, group marketing director of The AA, to reveal how agencies should sell themselves, how they mess up, and the secrets to making work that works. Read more here

Advertisers 74

Advertisers Advertising Marketing Marketers 74

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Let’s dive in.

Law 124

Law Analytics Advertising Advertisers 124

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 127

Branding Advertising Advertisers Retail 127

Marketing Insider Group

JUNE 10, 2025

If your product fits into any of those ideas, it’s a smart place to advertise. Pinterest Ads – Where People Go to Plan Pinterest users show up with a mindset: inspiration. They’re planning their dream kitchen, next DIY project, or wardrobe refresh. Pins are evergreen, too—your ad could get clicks months after it’s live.

Advertisers 65

Advertisers Advertising Shoppers User-Generated 65

Martech

APRIL 24, 2025

. “Over five years, several pivots, countless think pieces and one antitrust verdict laterwe’re right back where we started,” said Kartal Goksel, CTO at contextual advertising company Seedtag. “Open web advertising must evolve or face extinction.” Email: Business email address Sign me up! Processing.

Advertising 128

Advertising Advertisers Marketing Marketers 128

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 121

Customer Journey Marketers Marketing Advertising 121

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 123

User-Generated Advertising Advertisers Marketing 123

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms. on TikTok for every $1 they spent on Meta.

Advertising 118

Advertising Advertisers Product Place 118

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertising Advertisers Price 121

Martech

SEPTEMBER 24, 2024

“So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. “The Scanning ads. Brand and publisher control. Why we care.

Advertising 116

Advertising Advertisers Analytics Product 116

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 113

Advertising Advertisers User-Generated Management 113

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Predictive analytics.

Transform 126

Transform Analytics Education Marketing 126

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 112

Gen Z Retail Food Millennials 112

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. These live events highlight streamings unique power to create cultural moments, bringing people together in real-time and drawing advertisers to capitalize on shared experiences. Last year was the first year ad spend on digital video was projected higher than linear TV.

Advertising 121

Advertising Advertisers CMO Entertainment 121

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Clear goals and objectives.

Gen Z 129

Gen Z CRM Millennials B2C 129