Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO 98

SEO Content Marketing Entertainment PR 98

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors.

SEO 102

SEO User-Generated Management Product 102

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 117

Food User-Generated Advertisers Advertising 117

Marketing Insider Group

FEBRUARY 17, 2025

Long-tail keywords are a secret weapon as you boost your SEO efforts. Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. These keywords align with specific user intent, attracting visitors ready to make a decision.

SEO 101

SEO Transform User-Generated Advertising 101

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 98

SEO Customer Real Estate User-Generated 98

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Why Is SEO Important for Real Estate Sites?

Real Estate 90

Real Estate SEO Price User-Generated 90

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing : Starts at $15/user/month. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Martech

JANUARY 16, 2025

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. People are using AI-assisted search because it has become more capable and accessible.

Transform 128

Transform User-Generated CMO Marketing 128

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 120

User-Generated Management SEO Digital Marketing 120

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. The key addition is an optimization tool that lets users group campaigns, track performance across platforms, and allocate budget to the top performers.

User-Generated 101

User-Generated Retail SEO Advertising 101

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. In lead generation or content syndication Create content for your different buyer roles and be prepared to generate leads from people at departments or with titles that you may have previously ignored. Your alignment with the sales team.

CRM 132

CRM User-Generated CMO Traditional Marketing 132

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.)

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Glossier: UGC A lot of brands invest in user-generated content these days.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Advertisers can then run these queries within AMC to create new audiences and activate them across Amazon DSP and ads console. This update includes two new tools: an AI Video Generator and a Motion Tracking feature.

Retail 115

Retail User-Generated Advertisers Advertising 115

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Dig deeper: Optimizing LLMs for B2B SEO: An overview Why B2B marketers need to pay attention B2B buyer behavior is shifting rapidly. What is ChatGPT search?

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11

SEO 103

SEO User-Generated Analytics Finance 103

Hubspot Marketing

SEPTEMBER 24, 2024

According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. The same goes for creating content.

User-Generated 98

User-Generated Price Marketing Marketers 98

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Backlinko

DECEMBER 19, 2024

Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. And how much traffic they could be generating through those keywords. The tool will generate a report comparing all the keywords the entered domains rank for.

Price 99

Price Non-Profit Advertising Advertisers 99

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. link] Actually, Costco doesnt spend on advertising. My personal favorite is the band The Never Ending Falls series, Can It Kirkland?

PR 94

PR User-Generated Transform Thought Leadership 94

Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Image Source It uses sentiment analysis to determine how AI search engines perceive your brand, information that can be especially useful for marketers and SEOs who are navigating emerging AI trends in the search landscape. Earlier this year , I spoke with Brent D.

Analytics 120

Analytics Customer Journey CMO Marketing 120

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. As a result, PPC managers often struggle to uncover new keyword opportunities.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87