The CMO Survey

OCTOBER 8, 2018

Marketing Spending Grows Across Sectors All sectors are enjoying marketing spending growth, but the B2C sector has the lowest increase, with a 4.3% rise for B2C Products and 4.4% rise for B2C Services over the next 12 months. That is likely because the B2C market is mature and may be bracing for a China trade war.

CMO 100

CMO B2C Transform Marketing 100

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

Transform 128

Transform Pharmaceutical B2C Event Marketing 128

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. MarketingEvolution) Marketers allocate 15.9%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This plus market research and competitive analysis can uncover how to position yourself. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content.

Branding 127

Branding B2C Promotion Thought Leadership 127

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Adobe Experience Cloud Blog

JANUARY 3, 2014

Outbound marketing and inbound marketing, combined with rich data and mapping, brings customers the most relevant information, and fosters the most valuable relationships. The last piece, of course, is analytics. Segment your leads , and market to each segment with relevant content. Make it Measurable.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

The CMO Survey

APRIL 19, 2019

Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% Marketers are investing in their brands. of their budgets on this goal. Some 56.5%

CMO 100

CMO Transform Marketing Marketers 100

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? and How will social media marketing help achieve them? Google Analytics. And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

APRIL 5, 2023

B2B Marketing Attribution B2B Marketing attribution is a type of marketing attribution for the business-to-business field. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. But what if you're not sure what your average sales cycle timeline is?

User-Generated 145

User-Generated Marketing Marketers Analytics 145

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. The second is customer behavior analytics.

Customer 128

Customer Branding Transform Retail 128

Adobe Experience Cloud Blog

JANUARY 3, 2014

Outbound marketing and inbound marketing, combined with rich data and mapping, brings customers the most relevant information, and fosters the most valuable relationships. The last piece, of course, is analytics. Segment your leads , and market to each segment with relevant content. Make it Measurable.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. What’s the trick?

Customer Journey 131

Customer Journey Customer Social Media Marketing User-Generated 131

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Google Analytics).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Conducting market research.

Marketing 119

Marketing B2C Marketers Price 119

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Is your customer an individual (B2C) or an entity (B2B)? Consumer surveys.

Customer 106

Customer CMO B2C Thought Leadership 106

Hootsuite

APRIL 11, 2022

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team. Collect feedback.

Retail 114

Retail Customer eCommerce Shipping 114

Orbit Media Studios

MAY 24, 2023

Measurement and Reporting: The marketing company must provide robust reporting and analytics tools to track campaign performance and tie it back to Taylor’s specific KPIs. Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Martech

OCTOBER 13, 2022

“Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at The MarTech Conference. Here are four common marketing challenges where marketers and data analysts can help each other.

Transform 107

Transform Marketing Marketers Retail 107

SocialPilot

DECEMBER 6, 2023

To get a complete understanding of the above, start by conducting market research. The analytics section of your social media management tool is the best resource to mine this data. You also need to consider whether your business follows a B2B, B2C, or C2C model. What are their needs and interests?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Rock Content

DECEMBER 13, 2023

Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies. What are the benefits of market segmentation in B2B? Targeting the right buyer is critical for both B2C and B2B advertising. Segmentation also allows for the best use of your marketing resources.

Advertising 52

Advertising Advertisers B2C Target Market 52

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Tactic What exactly does quick and cheap look like?

Direct Mail 97

Direct Mail Non-Profit Marketing Marketers 97

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. To do this, you might have to conduct market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). One way to measure that information is to use a tool like Google Analytics. Mobile Marketing. Strategic Marketing actions for mobile devices. Market research. A study that is carried out to obtain a current view of the market in which the company is inserted. M-commerce.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. What Is a Buyer Persona?

CRM 98

CRM eBook Communications B2C 98

Unbounce

JULY 12, 2023

We know that businesses have historically gone to agencies for the type of digital design and analytics and some of the things that marketers would generally use. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials B2C CMO 40

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. This could include a customer relationship management system, an email marketing platform, design software and analytics platforms. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” Have you ever met someone who’s been drafted into a cult? Did you know it’s possible to be in a cult and not know it? They’ve been taught the best (aka: “the most well known”) brand wins. […].

Branding 52

Branding Marketing Marketers Market Research 52

Animalz blog

JUNE 24, 2025

Check out other episodes in the season here Links and Resources From the Episode How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s favorite history and leadership podcast, which inspires his approach to marketing. We build B2C customer engagement platform. And it’s very much B2C marketing.

B2C 62

B2C eBook SEO Customer 62

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Changing use of channels: The pandemic has changed the use of channels—65% of marketers are now using a larger number of channels while 41% using social channels to sell. after a decade-long level of 6% to 7%.

CMO 130

CMO Analytics Marketing Marketers 130

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Image Source.

Health 145

Health Entertainment Finance User-Generated 145

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Venturing into ecommerce gives you the chance to reach massive markets from all over the world.

eCommerce 52

eCommerce Shipping Price Retail 52

Lusha

NOVEMBER 18, 2024

Here’s how: Do market research: Look into your target industry to find companies that match your ICP. Do Market Research: Research your target industry to understand potential customers’ needs, problems, and buying habits. Which ones bring in the most profit and engage the most?

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40