Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. Are you getting the most from your stack?

B2C 114

B2C Energy User-Generated Retail 114

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation.

Branding 111

Branding Fashion Retail User-Generated 111

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions.

eCommerce 126

eCommerce Retail Shoppers Health 126

Hubspot Marketing

JULY 10, 2025

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. HubSpot's reporting dashboard provides complete visibility into your sales process, helping identify bottlenecks and opportunities for improvement through detailed sales analytics and forecasting features.

eCommerce 90

eCommerce CRM Transform Retail 90

Martech

SEPTEMBER 9, 2024

For this prompt, try selecting the analytics expert persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 113

Transform CMO Retail CRM 113

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. If your audience is more consumer-based (think retail or hospitality), a pre-weekend email sent just after lunch can prompt last-minute purchases or bookings. In all cases, test and monitor!

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertisers 131

Martech

SEPTEMBER 10, 2024

Foursquare’s Sales Impact includes 17 new metrics for detailed measurement and comparative analytics across the customer journey. of total retail sales in February 2024 — down only 1.01% from the previous year. New metrics. Among the metrics are average basket size and sales lift. And revenue from U.S.

Retail 114

Retail Customer Journey Analytics Customer 114

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customer 126

Customer Direct Mail Transform Health 126

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. It combines online and offline data, making it ideal for retailers with both ecommerce and brick-and-mortar stores. ” Go with: Kissmetrics or Amplitude for advanced behavioral analytics.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Use Google Analytics to monitor referral traffic from social media. Track conversions in your CRM or Google Analytics.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 What is unique about it?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

MARCH 20, 2025

CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. dunnhumby expanded its retail media platform by integrating ad-serving capabilities from Osmos.

Retail 99

Retail User-Generated Advertisers Advertising 99

Martech

JANUARY 29, 2025

Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Marketers 116

Marketers Marketing Customer loyalty Price 116

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. When brands apply the same analytical discipline they use in product launches, pricing strategy or media planning to celebrity partnerships, better decisions follow. But trait transfer is a double-edged sword. The lesson?

Fashion 96

Fashion Influencer Marketing PR Entertainment 96

Martech

JULY 22, 2025

What makes manufacturing’s approach to AI-powered personalization particularly fascinating is how different it is from consumer retail. While B2C brands optimize for discovery and impulse purchases, manufacturers use AI to streamline efficiency for buyers who know exactly what they need. Accessibility is key here.

Transform 60

Transform Manufacturing Price B2C 60

Martech

MARCH 31, 2025

Sentiment analysis, predictive and prescriptive analytics and other AI tools can enhance emotional intelligence at scale. Luxury retailer Net-a-Porter offers VIP customers the ability to revisit their first order in a sleek, digital style memory scrapbook, spotlighting their first order with tailored outfit ideas.

B2C 124

B2C Branding Customer loyalty Shipping 124

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Marketing Insider Group

SEPTEMBER 17, 2024

The term ‘channel-less’ has crept into everyday circulation in industries like retail, for example. It’s like customer experience by osmosis (moving from B2C to B2B). I see real-time analytics delivering the personalization and relevance that typifies great customer experiences. I think they already are.

Customer 77

Customer Transform Entertainment Real Estate 77

Welcome Software

JULY 2, 2025

If you haven’t seen the dip in your Google Analytics yet, brace yourself - it’s coming. You may not see these user agents in your analytics, but they’re scraping and summarizing your content to inform their responses- often before a human ever clicks a link. None of the major LLMs are currently sharing analytics.

Analytics 40

Analytics Retail User-Generated SEO 40

Martech

FEBRUARY 6, 2025

The system provides predictive analytics on lead intent and generates custom reports based on user queries. CieloVisions KYAI uses real-time analytics and AI to deliver targeted advertising. Particular Audience launched the third phase of its Retail Media platform.

Non-Profit 80

Non-Profit User-Generated Analytics CRM 80

Martech

MAY 27, 2025

. “Brands may need to re-evaluate their pricing strategies to account for additional headwinds, such as tariff costs, and really understand their shifting customer behaviors,” said Cary Lawrence, CEO of consumer analytics company Decile.

Branding 114

Branding Gen Z Price Retail 114

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C eCommerce Retail Shoppers 120

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. Email isn’t slowing down anytime soon, so retailers and e-commerce brands should follow these trends in order to keep up: Boosting personalization and automation . How will this impact retail marketers? Create individualized email experiences at scale.

Retail 93

Retail Market Trends Email Marketing B2C 93

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 115

Retail Customer eCommerce Shipping 115

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. Adobe : $11.3 billion — 5.8%

Retail 114

Retail Price Analytics eCommerce 114

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 119

Retail Shoppers Advertisers Advertising 119

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 117

Analytics Advertisers Advertising Digital Marketing 117

Hootsuite

APRIL 29, 2020

key demographics for the account, derived from analytics. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Keeping a close eye on your analytics can help you understand what is most likely to work for your audience. the goals for the account.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Martech

MARCH 20, 2023

In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech.

B2C 107

B2C Customer Journey Retail Analytics 107

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Delivering AI-powered analytics. Unlocking and activating data. Deploying trusted AI copilots. AI-powered collaboration. See terms.

Retail 114

Retail Shoppers B2C CMO 114