SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 116

Analytics Transform User-Generated PR 116

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

Management 139

Management Traditional Marketing Promotion Price 139

Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 207

User-Generated Analytics SEO Promotion 207

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads has started testing ads, but theyre not yet available to most brands.

Analytics 94

Analytics Thought Leadership User-Generated Social Media Marketing 94

Martech

SEPTEMBER 30, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. You are hiring a content strategy development manager who is not an SME. What are the four most important responsibilities for this position?

Management 117

Management CMO Content Marketing Analytics 117

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

CRM 106

CRM Management Thought Leadership Market Trends 106

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

Branding 128

Branding Customer loyalty CMO Market Segmentation 128

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. Why is Online Review Management Important? With over 99.9%

Management 89

Management User-Generated Price SEO 89

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 106

Branding Health Transform Analytics 106

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. For instance, predictive analytics can help you foresee which tasks might take longer than expected, allowing for a more realistic project plan.

Management 110

Management Manufacturing Customer loyalty Analytics 110

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? An example: Brand designer and content creator, Sandra K.

Management 117

Management Social Media Marketing Energy Analytics 117

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 136

Customer Branding Customer loyalty Transform 136

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Reskill and Retrain When Needed As marketing evolves, so must your teams skills.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed.

Branding 115

Branding Price Management Analytics 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 122

Branding Advertisers Advertising Retail 122

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 108

Branding Gen Z User-Generated Copywriting 108

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? How many social media platforms  can you manage at once ? Is your target audience using that social media site? Jump to a social media platform: 1.

Branding 120

Branding Social Media Marketing User-Generated Advertisers 120

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 71

Management B2C User-Generated Communications 71

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 93

Branding Transform Analytics Communications 93

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 118

Marketing Mix Finance Analytics Marketing 118

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 112

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 112

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 119

Law Analytics Advertisers Advertising 119

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance. This trend shaped personalized offers and recommendations.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 123

Analytics User-Generated Advertisers Advertising 123

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 112

CRM Customer Journey Customer loyalty Management 112

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. It depends on what your priorities are: How much do you care about the simplicity of the tool? links Use bit.ly

Price 109

Price User-Generated Analytics Shoppers 109

Martech

NOVEMBER 7, 2024

We’ll also look at alternatives that allow brands to disintermediate the roles of ABM platforms and achieve similar or better outcomes. Predictive analytics This is the first and arguably most critical function of an ABM platform. This introduces the need for organizational change management. This distinction is crucial.

Transform 127

Transform CRM Analytics Management 127