Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 103

Retail Branding User-Generated SEO 103

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We love this product and team; on strategy and profitable.” From Search Marketing Expo ( SMX ).

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

AUGUST 18, 2023

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product.

Product 90

Product Retail Advertising Advertisers 90

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. Ah, Google FIber! 2010: Better in general.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 124

Search Marketers Manufacturing SEO Marketing 124

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 119

Branding Entertainment SEO Education 119

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. Many had experienced no issues.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 99

Search Marketers Non-Profit Marketing Marketers 99

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 94

Product SEO Customer Acquisition eCommerce 94

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

Product 94

Product Shoppers Retail eCommerce 94

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 99

Branding Gen Z Transform Education 99

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Get the daily newsletter search marketers rely on.

Advertising 95

Advertising Advertisers Branding Key Performance Indicator 95

Search Engine Land

APRIL 9, 2024

Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing.

Transform 136

Transform User-Generated Traditional Marketing Advertising 136

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness.

SEO 101

SEO Non-Profit Branding Transform 101

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 111

SEO Gen Z User-Generated Entertainment 111

Search Engine Land

MARCH 11, 2024

Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics. Get the daily newsletter search marketers rely on. Analyze your existing content creation process, including content types, production time and team roles.

Management 119

Management User-Generated Analytics SEO 119

Martech

MAY 23, 2024

By consolidating all content tools in one ecosystem, HubSpot is ensuring these tools work better together, cutting out the productivity costs of constant app switching. This helps you make sure that all your content, regardless of the creator, resonates with your audience while maintaining brand integrity.

Thought Leadership 109

Thought Leadership Copywriting Inbound Marketing SEO 109

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 114

Gen Z User-Generated SEO Millennials 114

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. This commission varies depending on the product parameters.

eCommerce 133

eCommerce Real Estate Advertising Advertisers 133

Search Engine Land

NOVEMBER 21, 2023

Smart brands (or clients, if you work at an agency) will push you to do better in converting your traffic into leads and/or sales. Test different in-content CTAs You’ve got a lot of options here, whether it’s on a landing page that goes into detail about a product or service or a blog post on a secondary topic. SUBSCRIBE See terms.

Real Estate 134

Real Estate SEO Education Analytics 134

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. price, product attributes, distribution, promotional actions) and external issues (e.g., Get the daily newsletter search marketers rely on.

Marketing Mix 112

Marketing Mix Marketing Marketers Price 112

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

JULY 13, 2023

according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved over $2.5 Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. Why we care.

Retail 95

Retail Marketing Mix Analytics Advertising 95

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. You have to great brand investments that are consistent, that are resonant.

Customer Acquisition 121

Customer Acquisition Marketing Marketers Global Marketing 121

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. Get the daily newsletter search marketers rely on. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. See terms.

SEO 104

SEO User-Generated PR Analytics 104

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 115

User-Generated SEO Education Promotion 115

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

SEO 114

SEO Non-Profit B2C CRM 114

Search Engine Land

MAY 21, 2024

You’ve also established something that works, whether it’s a high-performing directory where you can keep adding content or a product page whose style and structure can be replicated for other products. Get the daily newsletter search marketers rely on. Get the daily newsletter search marketers rely on.

SEO 72

SEO PR Health User-Generated 72