Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 133

Market Research Shoppers CMO Retail 133

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 125

Management CMO Content Marketing Analytics 125

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! But with 80% of U.S.

Retail 127

Retail CMO Customer Journey Shoppers 127

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. For this prompt, try selecting the CMO persona. Processing.

Management 114

Management CMO Key Performance Indicator Marketers 114

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Is shifting to martech now the right choice?

Marketing Automation Platform 120

Marketing Automation Platform CMO Analytics Digital Marketing 120

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 128

Finance Non-Profit Transform CMO 128

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 127

Analytics Transform Marketers Marketing 127

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Analytics that enable them to compare that forecast with actual performance across time. About a year ago, a CEO introduced me to his team with a Venn diagram.

Finance 122

Finance Marketers Marketing CMO 122

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 135

Transform Marketers Marketing Customer Acquisition 135

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100

CMO Retail Finance PR 100

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 116

Transform CMO Retail CRM 116

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 117

Management CMO Marketing Automation Platform Marketers 117

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., How to Allocate Your Social Media Budget According to the latest CMO Survey , marketing budgets as a percentage of company budgets have continued to fall over time, and businesses are allocating roughly 10.1% to marketing on average.

Social Media Marketing 135

Social Media Marketing CMO Finance Health 135

Hubspot Marketing

OCTOBER 3, 2024

Improve contextual accuracy by integrating your AI marketing tools with internal data — like sales calls, social media interactions, and website analytics —to capture more personalized AI insights that reflect your brand’s unique context and positioning. Integrate AI with your existing tools and internal data.

Branding 134

Branding Customer loyalty CMO Market Segmentation 134

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 75

Analytics Customer Acquisition CRM Marketers 75

Hubspot Marketing

SEPTEMBER 19, 2024

Many AI tools also have built-in analytics. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Customer loyalty 139

Customer loyalty CMO User-Generated CRM 139

Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Plus, blog managers must be well-versed in analytics and CMS platforms like HubSpot CMS or WordPress.

Management 112

Management Inbound Marketing Marketers Marketing 112

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Use analytics for decision-making: Analytics platforms can show you what’s broken and glimpse what’s coming next.

Transform 129

Transform CMO Analytics CRM 129

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 127

Key Performance Indicator Transform User-Generated CMO 127

Hootsuite

OCTOBER 2, 2024

Use your analytics tools to find campaigns that exceeded expectations. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% Hootsuite Analytics Hootsuite Advanced Analytics provides organic, paid, and web metrics in one dashboard – including ROI and conversions reports.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Wasted spend on martech, tools and talent Startups are racing to adopt AI, automation, big-box ABM platforms and analytics.

CMO 105

CMO Marketers Marketing Health 105

OnDemand CMO

DECEMBER 18, 2024

From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 129

Transform Customer Journey Analytics Marketers 129

Hubspot Marketing

NOVEMBER 18, 2024

Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies. Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip. Step 6: Adjust as needed.

Influencer Marketing 133

Influencer Marketing Price Affiliate Marketing Millennials 133

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Most marketers know their most visited articles.

Analytics 115

Analytics CMO User-Generated Content Marketing 115

The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It breaks MOPs into four clear areas: Technology management Strategy and planning Enablement and program management Marketing analytics and insights Each pillar is specific enough to guide roles and responsibilities, but flexible enough to adapt.

Finance 130

Finance CMO Marketers Marketing 130

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know.

SEO 110

SEO Search Marketers CMO Marketers 110

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 128

Customer Direct Mail Transform Health 128

Martech

SEPTEMBER 25, 2024

CMO and data-driven senior marketing leader Traci Ward explains, “Typically, those that hold the keys to the budget want to know that you understand the business goals and that you have a shared objective of driving them, not just playing with a shiny new digital investment.”

Digital Marketing 123

Digital Marketing Transform CMO Marketers 123

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

Retail 123

Retail Shopper Market Shoppers Advertisers 123