Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Most marketers know their most visited articles.

Analytics

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. a CMO, IT manager, or procurement officer). Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Repurpose content.

Thought Leadership

Hootsuite

MARCH 21, 2025

Besides qualifying you for Instagram Shopping features, Business accounts also have access to detailed analytics and can use Hootsuites scheduling dashboard for posts, too. This also unlocks analytics and scheduling tools. Just tap Edit Profile , then Switch to professional account. Want more details?

eCommerce

Orbit Media Studios

DECEMBER 17, 2024

First, export social media analytics from any platform or tool, then make sure the file is easy for the AI to ingest. Let AI find that nugget for you, then use it in social promotion. You are a content strategist, skilled at using Analytics data to identify gaps in a content strategy. Do everything possible to promote them.

Thought Leadership

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. For example, they can increase visibility for a pop-up event with immediate promotions. Here is a comprehensive, four-step guide to local marketing success.

CMO

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Your analytical thinking, attention to detail, and deep understanding of audience psychology help you identify gaps, reduce friction, and create seamless ad-to-landing page experiences that boost ROI and eliminate wasted ad spend.”

CMO

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. I freely share tools like analytics templates, SEO templates, and marketing frameworks that others can immediately use in their work.

Transform

Orbit Media Studios

SEPTEMBER 18, 2024

No surprise: there are more signups when new content is published and promoted. They may look fast in Analytics, but that prospect may have been planning that visit to your website for months. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Here’s what that analysis looks like for our GA4 data.

CRM

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Justify higher CAC for high-CLV customers.

Customer Acquisition

Sales Force: CMO

JUNE 17, 2025

Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics. Step 3: Unify loyalty promotions Loyalty programs often run in silos — disconnected from marketing campaigns and lacking the context to truly drive engagement. Marketing Cloud Next changes that.

Transform

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy

Welcome Software

JUNE 30, 2025

Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives. of total revenue over the past year and are not expected to go back to pre-COVID levels of 10-12% anytime soon (CMO Survey, Gartner, 2024).

Transform

Businesses Grow

DECEMBER 16, 2024

Lush discovered this a few years ago when they moved from the Meta platforms and now use Pinterest as a key platform online as a positive way to promote and connect with their audience. Context matters, so make sure you are meeting your customers in a place that resonates with them.

Gen Z

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. The CMO said, ‘With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?’” (11:45) This moment shows the power of hard numbers. Executives could now compare content’s ROI to other channels.

Thought Leadership

Welcome Software

AUGUST 23, 2024

And no, our CMO didn't reprimand Felix for putting a dog on the homepage :) Category pages: Guide users to their desires Product display layout: Compare grid vs. list views. Travel Loyalty tier promotion: Test highlighting flights that upgrade loyalty status. Sustainability initiatives: Test the promotion of eco-friendly options.

User-Generated

Orbit Media Studios

JULY 17, 2025

These articles stand out, both for your audience and in your analytics. These standards are based on our experience publishing and promoting 600+ articles, surveying 10,000+ bloggers, and working with 1000+ clients on content production. Their job is to promote the section and slow the scroll. Promoting your brand comes second.

SEO

Sales Force: CMO

MARCH 28, 2025

Now they have rules in Marketing Cloud that fire automatically so emails both promotional and transactional – get deployed efficiently. Analytics has become easier as well. If the CIO and CMO dont work together, its DOA death on arrival, says Bhatia. Well have less tech overhead, and less people overheard.

CMO

Animalz blog

JULY 16, 2024

When it came time to talk about promotions and team structure, I wanted a director title. What advice would you give to a CMO or marketing director who has a content team that’s not super effective or runs into some of these issues? When did you start thinking about that? My VP at the time was really honest with me.

Content Marketing

Hubspot Marketing

MAY 5, 2025

This approach allows brands to test out different types of social posts, from promotional ads to influencer collaborations, in a controlled environment before actually publishing them on social media. Performance analytics to refine your strategy. Amid endless noise, how do you find the right people to connect with?

Price

Animalz blog

JUNE 24, 2025

This multiplies reach, since collaborators are more likely to share and promote content they helped create. Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. 30:55) This is a clear example of borrowed authority in action. This matters.

B2C

Sales Force: CMO

APRIL 4, 2025

While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. For example, an agent can be programmed to pull data from your CRM, website analytics, social media platforms, ad platforms, and even offline sales data. Experiences need to be connected.

Marketing

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Where Hashtags Matter in Articles?

Real Estate

Welcome Software

MARCH 20, 2025

Consider our publishing capacity of [X] pieces per week, our goal to maintain a ratio of 60% educational/30% promotional/10% entertainment content, and these upcoming seasonal events and product launches [list events]. Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data].

Customer Journey

Avinash Kaushik

OCTOBER 21, 2024

Aspirational audience focus or CMO-happiness focus. Each week, the newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. Media weight. There is, of course, extraordinary complexity underneath getting both of them right. Brand ethos. Storytelling.

CMO

Hootsuite

MARCH 31, 2025

They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. Maybe its a video library of your CEO or CMO speaking at industry conventions. What that looks like will depend on what kind of company you work for.

User-Generated

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Adobe dashboard : An example of the many analytics tools that can cause confusion in large companies. He reports to a general manager slash global CMO for this area.

Advertising

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO

Martech

NOVEMBER 17, 2023

This shared approach to data can help demystify analytics and create a common language across teams. This experience inspired me to promote peer mentorships within our organization, helping leaders gain new skills and fresh ideas. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

CMO

Adobe Experience Cloud Blog

MAY 20, 2011

Tell me a bit about why you decided to perform some research into marketing analytics. To help our clients, we have done in-depth research on what marketing is currently doing with analytics and how it can improve by using them. Your research talks about how companies are improving their marketing analytics maturity.

Analytics

Adobe Experience Cloud Blog

AUGUST 30, 2010

Personally, I look forward to learning new skills and best practices from the new CMO, which in turn will make me a better manager and marketing leader. The Demand Center is a new organizational design, originally promoted by SiriusDecisions. Using marketing analytics to measure and prove marketing’s impact on revenue.

CMO

Adobe Experience Cloud Blog

JANUARY 20, 2015

And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand. That’s why you’re already seeing and explosion in predictive analytics. It is who is getting a raise and who is getting promoted.

CMO

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. I’m not alone. People Silos.

CMO

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Productivity improvement.

CMO

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

Copywriting