Martech

NOVEMBER 13, 2024

But in the past two years, I’ve seen an explosion of AI “point solutions” in marketing: single-task tools that can create voices, generate videos or design images. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Other marketers will support pipelines in different ways.

Transform 128

Transform Inbound Marketing Marketing Marketers 128

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Mapping AI’s impact on marketing teams The primary workplace applications of genAI tools involve understanding information and generating text, followed by image, video and code generation, according to Forrester.

Transform 128

Transform Logistics User-Generated Marketing 128

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. With Apple, the reach of RCS increases to nearly 100% of phone users. (An Google adopted the format in Google Messages, allowing access to the format by Android users. smartphone market.)

User-Generated 109

User-Generated Marketing Marketers Shipping 109

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model. Email: Business email address Sign me up!

Transform 136

Transform Customer loyalty User-Generated Management 136

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. Waste of time for less frequent users. User interface. Privacy concerns.

Price 123

Price CRM User-Generated Analytics 123

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers.

User-Generated 122

User-Generated Marketing Marketers Analytics 122

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. Utilize data analytics to drive decision-making and improve operational efficiency. Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

DECEMBER 11, 2024

They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results. Dig deeper: AI transformation: How to prepare your marketing team Data scientists: The insight generators within AI integration Data scientists turn raw data into valuable insights.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 135

Transform User-Generated Retail Finance 135

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Hootsuite

SEPTEMBER 18, 2024

1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. Posts published around 6 am on Sunday, and 8 am on Wednesday and Saturday seem to generate the highest engagement. How often should you post on social media in government? See it in action.

User-Generated 115

User-Generated Social Media Marketing Management Analytics 115

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Feeds and timelines have become entirely unique to the individual, based on user preferences. They’re built primarily for communication, connection and content sharing.

Gen Z 129

Gen Z Branding Millennials Entertainment 129

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. If youre a Premium user, youve got even more networking power. LinkedIn DMs help you access these leads.

Management 102

Management B2C User-Generated Communications 102

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. The skills needed go beyond traditional lead gen analytics, digital tools or ad copy.

Branding 108

Branding Education Thought Leadership User-Generated 108

Hootsuite

MAY 28, 2025

Afluencers creator database contains verified users with up-to-date metrics. You can also identify the most influential user-generated content about your brand. It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Brands can search for creators in the database.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Tailwind Purpose: Content circulation and traffic generation on Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. Email: Business email address Sign me up!

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Invitations to join your community or customer success stories.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. A scoring system unifies teams and facilities better communication, while also acting as a roadmap for populating your editorial calendar. Google Analytics 4 (GA4): website traffic.

Analytics 117

Analytics SEO Price User-Generated 117

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 118

Content Marketing Customer Acquisition Marketing Marketers 118

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 124

Customer User-Generated Marketing Marketers 124

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics 52

Analytics Product Customer Journey Price 52

Martech

OCTOBER 3, 2024

Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Use predictive and prescriptive analytics to aid in this process. Respond to comments, share user-generated content and participate in conversations. Create communities (e.g.,

Customer 138

Customer Branding Customer loyalty Transform 138

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.

SEO 113

SEO Price User-Generated Analytics 113

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing. What is influencer outreach?

Influencer Marketing 119

Influencer Marketing Food User-Generated Affiliate Marketing 119

Search Engine Land

AUGUST 1, 2024

mobile users use voice search every day. SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events.

SEO 98

SEO PR User-Generated Education 98

Sprout Social

SEPTEMBER 18, 2024

You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. Here are a few things to consider when you’re doing so: Platform popularity and availability: Facebook is the most popular platform worldwide in terms of monthly active users.

Social Media Marketing 136

Social Media Marketing Marketing Marketers User-Generated 136