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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

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AI-powered martech news and releases: October 24

Martech

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential.

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How to close the communication gap between executives and social teams

Sprout Social

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

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A co-pilot approach to genAI (with prompt examples)

Martech

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

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How autonomous AI pipelines will transform marketing campaigns

Martech

But in the past two years, I’ve seen an explosion of AI “point solutions” in marketing: single-task tools that can create voices, generate videos or design images. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Other marketers will support pipelines in different ways.

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