Martech

APRIL 3, 2025

These agents help businesses optimize personalization and growth by providing deep analytics from existing data. Revuze launched ActionHub, an AI-powered tool that converts voice-of-customer data from reviews, social media, and surveys into actionable recommendations for product, marketing, and e-commerce teams.

User-Generated 69

User-Generated Entertainment CRM Retail 69

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Creative Production: Include expenses for tools like Canva or freelance designers and editors. Survey Platforms (e.g.,

PR 76

PR Gen Z User-Generated Analytics 76

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. In this scenario, your data tells you your audience converts using another page.

Price 96

Price eCommerce Customer Journey Copywriting 96

Welcome Software

MARCH 17, 2025

Organizations that thrive won’t just be those who experiment but those that seamlessly integrate personalization, experimentation, analytics and AI into their decision-making processes. They often duplicate and transfer customer data across multiple systems raising security and privacy concerns. But that's not all.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Insider’s Actionable Customer Data Platform (CDP) helps you avoid this problem by aggregating all your customer data in one central database.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

SocialPilot

FEBRUARY 23, 2025

Invite Them for a Second Chance : Offer a chance for the customer to revisit or try your product or service again, showing that you’re committed to improvement. Showcasing Reviews in Marketing Campaigns Here is how you can utilize reviews in product marketing campaigns: 1. The best part?

Marketing 63

Marketing Marketers Real Estate Management 63

Marketing Insider Group

MAY 25, 2021

Buyer intent is the intention of a buyer (or user) throughout their process of finding and purchasing a service or product. Marketers can use intent data to determine where prospects are in the buyer’s journey and deliver helpful and valuable information to lead them from one stage to the next.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Rock Content

OCTOBER 12, 2015

The Ultimate Guide to Content Marketing ROI | Newscred. The process of quantifying your content marketing efforts can seem daunting. 2015 State of Marketing | Salesforce. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.”

CMO 124

CMO Advertising Advertisers Retail 124

Search Engine Land

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 77

Transform Customer Journey Product Marketing Customer 77

Martech

SEPTEMBER 24, 2021

“We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We Implementing the CDP helped U.S. “If Read more here.

Transform 109

Transform Finance Energy Customer Journey 109

Hubspot Marketing

JUNE 26, 2023

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” What do they mean for marketers.

User-Generated 112

User-Generated Customer Journey CRM Shipping 112

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Customer Success Operations Specialists : Responsible for improving customer onboarding, engagement, and retention processes to maximize the value of each customer over time.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Sprout Social

MAY 18, 2023

Tailor your CTAs to the customer journey and your content funnel. Instead, embracing up-and-coming AI can make you a more productive marketer and copywriter by speeding up your content development process and helping you overcome writer’s block. Consult our list of example CTAs to get started.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Search Engine Land

JANUARY 22, 2024

Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical. But wait, you’re not done yet! CPMs vary widely.

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Hubspot Marketing

MAY 24, 2023

In fact, there was a 27% reported increase in implementing AI or machine learning into companies' marketing toolkits. The top three reported uses for AI in marketing were content personalization, predictive analytics for customer insights, and targeting decisions. When to Use AI Marketing 1. Product marketing.

User-Generated 98

User-Generated Non-Profit Marketing Marketers 98

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program.

Marketing 101

Marketing Marketers Email Marketing Customer Journey 101

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 89

CRM Customer Journey Management Email Marketing 89

Lusha

DECEMBER 9, 2024

(especially relevant for B2B) Segmentation allows you to tailor your marketing and sales efforts to the specific needs and preferences of each group, increasing your chances of success. It’s like creating a personalized map for each customer journey rather than using a one-size-fits-all approach.

Price 52

Price CRM Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 21, 2022

Fractional CMOs are also responsible for developing a brand's marketing strategy (budget, vision, team makeup, customer journey, systems, and tactics). They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business.

CMO 84

CMO Key Performance Indicator Customer Journey Marketing Strategy 84

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Can you tell us a little bit about how that AI tool applies to your customer journey mapping, tool sets and so on.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Search Engine Land

MAY 30, 2024

What value exchanges are being created across the customer journey. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. How brands are balancing personalization with consumer trust.

Transform 76

Transform Logistics Customer Journey Management 76

Exposure Ninja

FEBRUARY 6, 2023

The marketing landscape today is complicated and constantly changing. Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up. Working out your marketing budget now will help you factor in the costs of funding new software and training. Unsure where to start?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences.

Management 98

Management Customer Retail eCommerce 98

Unbounce

MARCH 12, 2024

Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Leveraging reviews and testimonials by searching for reviews on similar products.

Product 59

Product eCommerce eBook Shipping 59

Animalz blog

MAY 3, 2024

Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting. A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.).

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Set Up

MARCH 29, 2022

I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I had used many growth marketing methodologies in my startup life, but I’d never seen it done like Three Five Two’s strategy.

Law 52

Law Thought Leadership Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

On24- CMO Confessions

FEBRUARY 18, 2021

We were very early Marketo customers. We were running things like Google analytics very early. All of a sudden, these events have gone from being kind of out on their own as a siloed disconnected part of a customer journey to being really connected at the heart in to the digital journey.

CMO 52

CMO B2C Fashion Advertising 52

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Instead, automation will be a must, and it will be driven by data analytics and AI. will be well-positioned.

Retail 126

Retail Shoppers Affiliate Marketing Analytics 126

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. In marketing terms, your “antithesis” is your customer’s pain point.

Branding 145

Branding Transform Customer Acquisition Customer 145

Martech

JUNE 13, 2022

The ebb and flow of channels and tactics are strange; they go up and down, yet rarely ever die” said John Wall is a partner at analytics firm Trust Insights. Read next: Why we care about B2B marketing. For B2B marketers, do everything you can on the product marketing side.

New Technology 109

New Technology Copywriting Communications Price 109