Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Attract new customers. Customers are already looking for you on social media. Customer personas. Guess what?

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Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 101

Promotion Analytics Social Media Marketing Advertising 101

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Analytics Social Media Marketing Promotion Fashion 144

Hootsuite

JULY 21, 2022

Increasing customer lifetime value (LTV). Simply enter your numbers, hit the button and you’ll get a simple, shareable ROI calculation based on customer lifetime value. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. These could be: Raising brand awareness.

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Promotion Finance Analytics User-Generated 113

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” “Consent is now a major issue in Europe.

Analytics 96

Analytics Advertising Advertisers Digital Marketing 96

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

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Analytics Price Real Estate Fashion 144

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Analytics User-Generated Advertising Advertisers 139

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Analytics Promotion Energy eCommerce 145

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

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Customer Price Transform Logistics 101

Digital Marketer

MAY 4, 2023

As a result, customers are placing a higher value on the overall shopping experience than ever before. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. What is customer journey optimization? What is customer journey optimization?

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Customer Customer Journey Gen Z Affiliate Marketing 79

Adobe Experience Cloud Blog

MAY 19, 2020

Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. As he didn’t face any issues while placing the order, he scored it a 5.

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Customer Retail Thought Leadership Customer Journey 149

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Reduce customer churn.

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Customer Copywriting Marketing Marketers 134

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

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Promotion Health Education Finance 108

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

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Promotion User-Generated Influencer Marketing Food 109

Orbit Media Studios

DECEMBER 13, 2022

Today we’ll use both Universal Analytics and GA4 to find where visitors are flowing so you can see the difference side-by-side. There is a report called “Users flow” in Universal Analytics, but we’re going to skip it because it’s not very useful. In Universal Analytics…. In Google Analytics 4…. There you have it.

Analytics 110

Analytics User-Generated eCommerce Customer Journey 110

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into.

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Marketing Marketers Finance Customer loyalty 119

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. You can also customize the name and color of the clock. View this post on Instagram.

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Promotion User-Generated Price Energy 111

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? Data (not analytics) is also probably safe. Again, all free, instant and nearly perfect.

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PR Transform CMO Marketing 130

Exposure Ninja

FEBRUARY 28, 2023

Are you thinking about the move to Google Analytics 4? On 1st July 2023 , standard universal analytics properties (what you’re probably using now) will stop processing data, and you’ll need to be using Google Analytics 4. It’s so different from Universal Analytics. If you’re not, you should be.

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Analytics eBook Digital Marketing Marketing Strategy 52

Vertical Response

AUGUST 8, 2022

In this blog post, we will discuss 5 ways to grab your customers’ attention and increase engagement with your email campaigns! Adding the customer’s name or other personal information in the email subject line or body can make a big difference. Reporting and Analytics. Make sure to use proper list segmentation.

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Customer Email Marketing Analytics Place 63

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Customer Acquisition eCommerce Customer Retail 107

Sprout Social

MARCH 21, 2019

But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Pull up custom analytics reports for any date range to understand how your posts are performing.

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Analytics Price User-Generated Influencer Marketing 104

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

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Content Marketing Customer Marketing Marketers 129

Content Marketing Institute

AUGUST 21, 2018

Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. Data from your customers and prospects is almost limitless. Look at how your analytics create a narrative over time, says @ahaval. HANDPICKED RELATED CONTENT: What Are Your Customers Thinking? Improve what you have.

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Analytics Copywriting B2C Education 99

Martech

OCTOBER 20, 2021

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. In the first weeks of pandemic lockdowns, customers were finding Samsung’s support site. Responding to the soaring volume of traffic.

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Transform Customer Energy Customer Journey 115

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. When you find the right chatbot for your business , you can use them to do the work for your customer support team. Ultimately, chatbots can improve the customer experience and boost sales.

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Analytics Shoppers Communications Shipping 133

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Look at your customer data. via Shopify ]. Above all else, make entertaining videos.

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Customer Entertainment User-Generated eCommerce 95

Neil Patel

JULY 29, 2021

They staged a promotion for free tattoos and had people line up outside the store. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want. For example, one of my favorite places to start is the Kindle Marketplace. Seriously, nothing.).

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Customer eBook Whitepaper User-Generated 145

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Marketing as a Growth Driver.

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Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

APRIL 7, 2022

According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. Additionally, their analytics reporting allows businesses to see results in real-time.

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Customer Communications Management Analytics 91

Sprout Social

SEPTEMBER 18, 2023

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Keep up with their changing needs and desires.

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Social Media Marketing Marketing Marketers Influencer Marketing 127

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Shopping tags direct customers to buy products instantly from your website or the Instagram app. Let them know about any promotional campaigns you’re running. Start stopping thumbs and selling more today.

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eCommerce Key Performance Indicator User-Generated Promotion 118

AWeber

SEPTEMBER 28, 2023

If a customer clicks the link and completes a purchase from your shop within 30 days, you’ll receive an instant 4% rebate on the total purchase amount. Let’s say a customer purchases $100 (before taxes) from your shop after receiving a promotional email from you. etsy.com are eligible for the promotion.

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Promotion Place Advertising Advertisers 95

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. So how do we get more emails, more customers, more touches per customer.

Analytics 84

Analytics CMO Retail Email Marketing 84

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Custom CTAs made easy with SocialPilot. If you want to alert clients and customers for upcoming sales, you can have a FOMO-driven CTA. Let’s explore! CTAs that just click.

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User-Generated Social Media Marketing Analytics Customer loyalty 117

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . Customer journey analytics launched in beta. He also said by compiling disparate data in one place, the need for additional tools, a CDP for example, is eliminated. .

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Customer Journey Analytics Customer Promotion 118