Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 113

Analytics Digital Marketing Management Search Marketers 113

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Below are our takeaways about this new tool and its implications for digital marketing. 5 key implications for digital marketers 1. What is SearchGPT and how does it work?

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 137

Digital Marketing Marketing Marketers SEO 137

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertising 99

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Oberlo) Google holds almost 85% of the total global search market.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival.

Transform 131

Transform User-Generated SEO Law 131

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Monitor and analyze performance: Regularly track and analyze the performance of your content marketing and SEO efforts.

Digital Marketing 118

Digital Marketing SEO User-Generated Thought Leadership 118

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

NOVEMBER 3, 2023

In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Source: Tableau.com Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Analytics 114

Analytics User-Generated Marketing Marketers 114

Search Engine Land

SEPTEMBER 4, 2024

Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Dig deeper: 7 ways to use generative AI in PPC Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. It is so much harder to use than UA, and completely non-intuitive.” “It

Analytics 103

Analytics SEO Advertising Advertisers 103

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 99

Analytics SEO Advertising Advertisers 99

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Get the daily newsletter search marketers rely on. Why we care. Business email address Subscribe Processing.

Digital Marketing 101

Digital Marketing Marketing Advertisers Advertising 101

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Talk to Marketing.

Analytics 99

Analytics Digital Marketing Advertising Advertisers 99

Search Engine Land

JULY 7, 2023

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? SUBSCRIBE See terms.

Analytics 96

Analytics Digital Marketing Product Search Marketers 96

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Get the daily newsletter search marketers rely on.

Digital Marketing 90

Digital Marketing SEO Health Energy 90

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 94

Digital Marketing Retail Marketing Marketers 94

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 2. . SUBSCRIBE See terms.

Analytics 84

Analytics Advertisers Advertising Digital Marketing 84

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2010: ComScore’s search share figures from December 2009: Yahoo, 17.3%, Bing, 10.7%.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 87

Education Search Marketers SEO Marketing 87

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Digital Marketing 92

Digital Marketing Marketing Marketers Price 92

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. How to stand out and win their business.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Search Engine Land

JANUARY 7, 2023

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. An Open Letter to Paid Search Networks. Mobile Search & Other Apps.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Backlinko

SEPTEMBER 6, 2024

Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news. What the Author Says “The Search Engine Roundtable newsletter is the most comprehensive daily search marketing newsletter. And stay on top of absolutely everything that’s happening in our industry.

SEO 105

SEO Copywriting eCommerce Search Marketers 105

Martech

APRIL 17, 2025

Unfortunately, the typical response is, “Oh, we just need to deduplicate let’s use Google Analytics data instead.” Relying solely on attribution misses opportunities to make investments that drive real, meaningful growth in an increasingly competitive digital marketing ecosystem.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. Get the daily newsletter search marketers rely on.

Analytics 142

Analytics User-Generated Digital Marketing Management 142

Martech

JUNE 16, 2025

Adobe released data from its Adobe Analytics platform showing a 3,500% increase in traffic to U.S. The tool is built to support the existing work of SEO leads, content strategists, digital marketers and web publishers, and includes tailored dashboards, workflows and alerts for each role.

User-Generated 53

User-Generated Retail Analytics Communications 53

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketing Marketers 64

Marketing Insider Group

DECEMBER 5, 2024

Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse. Marketing leaders adapt faster when equipped with actionable analytics, fostering smarter decisions. Marketers refine budgets toward efforts yielding the best results.

CRM 57

CRM Management SEO Transform 57

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Social Media Marketing 116

Social Media Marketing Key Performance Indicator Marketing Marketers 116