Hootsuite

APRIL 22, 2025

The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Regularly audit performance Your Facebook marketing strategy will change over time.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 96

Health Customer Journey User-Generated Marketing 96

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Psychographics : Values, interests, lifestyle, personality traits. Pain Points : Challenges, needs, concerns.

Health 52

Health User-Generated Education Digital Marketing 52

Hubspot Marketing

APRIL 13, 2021

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. It's important to note — an audience profile is different than a target market, or buyer persona. Dive deep into analytics.

B2C 133

B2C CRM Advertising Advertisers 133

Hootsuite

JULY 8, 2020

Who tends to make the buying decisions: Are you targeting the CEO? The social marketing manager? Social media analytics provide much of this information. You can’t assume that your overall customer demographics will match your target audience for social media sites. Google Analytics.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Educational content or tutorials Learning is fun, ok? Multi-platform reach.

Influencer Marketing 91

Influencer Marketing Affiliate Marketing Marketing Marketers 91

Hubspot Marketing

JULY 22, 2024

Marketing Channels Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

Marketing Plan 106

Marketing Plan Marketing Marketers Social Media Marketing 106

Marketing Insider Group

AUGUST 17, 2020

Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. The videos can also be an external resource with links and previews available on your platform.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Calvyn Lee Blog

DECEMBER 4, 2023

Evaluate data to see what’s working and not working in your marketing mix. For the pet store, examine analytics to find the highest-converting campaigns and channels currently driving revenue and traffic. Study Competitors’ Marketing Research how leading competitors market their businesses.

Marketing Plan 130

Marketing Plan eCommerce Marketing Marketers 130

Marketing Insider Group

NOVEMBER 10, 2020

Some sources to start your research might include: Insights from social media analytics. Website analytics. This will take some time and effort, but the more data and intelligence you can gather about your audience, the more accurately you’ll be able to segment your audience and target your marketing messages later.

CRM 145

CRM Analytics Communications Content Marketing 145

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Next, I'd ask you to turn these ideas into SMART goals.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners. As radio became more popular, P&G sponsored programs in an effort to reach their target market, housewives.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Hootsuite

AUGUST 13, 2020

These tools for social media analytics can help you save time getting started. Domino’s is trying to create a young, fun, and weird brand voice, while Tiffany aims to educate about its rich design history: their tweets are both engaging in their own ways. Educating your audience with resources and advice. Select your strategy.

Analytics 145

Analytics Marketing Marketers Education 145

Hootsuite

NOVEMBER 10, 2021

Where does your target market overlap with TikTok users? Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their feed. Step 6: Dig into analytics. Analytics take the guesswork out of content strategy: they prove what’s working — and what’s not. nutrientmatters.

Gen Z 145

Gen Z Analytics Energy Advertising 145

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. Ideal channel growth and target market segments.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

JUNE 27, 2024

To get started on creating your own Global Marketing Strategy, download our Global Marketing Playbook and follow the steps below. Start by determining if your company has the mindset and resources — personnel, tools, language education, and budget — to approach an international expansion effectively. Prepare to go global.

Global Marketing 110

Global Marketing CMO Marketing Marketers 110

Neil Patel

JANUARY 5, 2022

Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people.

Retail 133

Retail Marketing Marketers Communications 133

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. How to Use Buyer Intent Data for B2B Marketing. Source: SuperOffice.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hubspot Marketing

MAY 13, 2022

Location: Use web analytics tools to easily identify what location your website traffic is coming from. You can obtain this information using tools like the Sources reports in HubSpot's Traffic Analytics tool. Offer free educational resources. Their only option should be to download the educational content.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JUNE 22, 2020

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Quick Takeaways: Research your new target market and their needs.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Include clear calls-to-action (CTAs) to guide visitors toward conversion.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. They value data, analytics, and results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So data and analytics are crucial to the success of future campaigns.

B2C 145

B2C eCommerce Communications Digital Marketing 145

Hootsuite

JUNE 18, 2019

Analytics tool. A good analytics tool helps you crunch the numbers that matter to measure performance. Hootsuite Analytics allows you to analyze content across channels from one dashboard. Hootsuite allows you to add custom UTM parameters to work with an analytics system like Google Analytics or Adobe Analytics.

Management 112

Management Social Media Marketing Analytics User-Generated 112

Vertical Response

JUNE 4, 2025

This means creating a unique and recognizable image, voice, and message that consistently resonates with your target market. Their brand management strategies ensure that every campaign, from email marketing campaigns to social media posts, reinforces their core brand message.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52

Price CRM Marketing Marketers 52

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Social media analytics can provide deep insights into online behavior. Expanding beyond borders.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Duct Tape Marketing

MAY 26, 2020

Create Target Market Personas. This might be data from your CRM, email service provider, website, or social media analytics. If you know that your commercial clients are mainly in the private education and non-profit worlds, it makes sense to build hub pages around those two areas. Select Channels Based on Audience.

Non-Profit 99

Non-Profit Millennials Thought Leadership User-Generated 99

Neil Patel

SEPTEMBER 1, 2021

Through microtargeting, you use analytics data to reveal key information such as buyer behavior, preferences, and popular search terms or keywords. We’ll use one of my own posts on visual marketing as an example. By measuring your results or tracking progress using tools like Google Analytics. Start by using microtargeting.

B2C 145

B2C User-Generated Content Marketing Marketing Strategy 145

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. If you're an experienced marketer, your target may have changed.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 102

Direct Mail Law Analytics CRM 102

Hubspot Marketing

FEBRUARY 15, 2024

Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” The package includes a stay at the luxurious hotel, too.

Branding 138

Branding Fashion Gen Z B2C 138

Hootsuite

AUGUST 11, 2022

Think about ways you can inform, educate, or entertain. For more details, check out our post on how to find your target market. Note that while each of the social platforms offers its own analytics tools, those give you a siloed picture of your results one account at a time. All your social media analytics in one place.

Branding 136

Branding Food Analytics Social Media Marketing 136

Sprout Social

FEBRUARY 29, 2024

International marketing AI’s ability to analyze and interpret multilingual sentiment plays a crucial role in helping businesses navigate the complexities of international marketing by providing language support, cultural adaptation, market analysis and customer insights.

Transform 142

Transform User-Generated Analytics Market Trends 142

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. your influencer’s.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Marketing Insider Group

FEBRUARY 13, 2023

With more focus on analytics and applying your learnings, it’s more likely that you’ll improve the performance of your content and achieve your goals. B2B Marketing Content & Tactics Not sure which forms of marketing content & tactics will work for your business? Case Studies & Customer Testimonials.

B2C 137

B2C Whitepaper Marketing Marketers 137

Duct Tape Marketing

NOVEMBER 8, 2015

Ongoing analytics help familiarize you with how your customers are interacting with your updates generally and more specifically, analytics are the way you get a feel for how your company is perceived in the marketplace. General Analytic Tools. Facebook provides its own analytics tool called Page Insights.

Analytics 77

Analytics Education Customer Product 77