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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing. A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 127
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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets.

CRM 121
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. This trend shaped personalized offers and recommendations.

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CDP and customer experience: Best of the MarTechBot

Martech

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 120
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

With automated customer segmentation, you can generate personalized content like emails, videos, and more. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.