Remove Analytics Remove Energy Remove Market Research
article thumbnail

AI-powered martech news and releases: July 25

Martech

Running a virtual version of the Olympic venues to track energy use. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. A chatbot to help answer athletes’ queries in natural language.

B2C 110
article thumbnail

Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Use your analytics to see if your intended audience and your target audience match up. Make the most of your money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Instead, they give marketers more time and energy to focus on those things. Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Mind you: AI agents dont replace strategy or creativity.

Price 103
article thumbnail

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. If there is one thing I’ve learned during my marketing career, it is that effective marketing is all about testing.

article thumbnail

The 6 Best Digital Strategy Companies of 2020

Neil Patel

Experience helps you sift through what to do differently, what not to do, and where to focus your energy. They offer a comprehensive suite of solutions for your marketing and digital strategy needs. Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics.

Energy 139
article thumbnail

25 Best Blog Niche Ideas (Data Study)

Backlinko

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. CPCthe second highest on our list.

article thumbnail

The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134