Content Marketing Institute

OCTOBER 4, 2018

82% prefer to read article based on data rather than writer’s opinion, @SurveyMonkey #research. Too often marketers think of data only in terms of analytics – prescriptive and descriptive data to understand how well content is performing or to inform their content planning. And four out of five U.S. Click To Tweet.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Martech

JUNE 27, 2022

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Marketing Data Management. What it is. Things to look out for.

Marketing 135

Marketing Marketers Entertainment Management 135

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments.

Real Estate 108

Real Estate Health Affiliate Marketing Non-Profit 108

Welcome Software

MARCH 20, 2025

Consider our publishing capacity of [X] pieces per week, our goal to maintain a ratio of 60% educational/30% promotional/10% entertainment content, and these upcoming seasonal events and product launches [list events]. Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data].

Customer Journey 52

Customer Journey Education CMO Entertainment 52

Many Chat

APRIL 22, 2022

Businesses can engage with customers, answer questions, promote products, entertain, and be creative, all from one platform. Do your market research and be affordable, and offer the best features and services. So you managed to reel in an audience, market to them, and nurture them along this buying journey to the final stage.

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Orbit Media Studios

FEBRUARY 22, 2022

Outcomes and results: How do these visitors look in Google Analytics? They are very unlikely to become a marketing qualified lead. In some Analytics accounts, we see that visitors who start their visit on a blog post (because they had just information intent) convert into leads at rates as low as 0.03%. Intent is low.

SEO 117

SEO eCommerce CRM Analytics 117

Hubspot Marketing

JANUARY 20, 2023

To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Estimated cost: $500 You may have done previous customer research at the start of the quarter, but allocate some funds on an ongoing basis to understand your customers’ behavior. These talks are meant to inform or entertain attendees.

eBook 144

eBook CRM User-Generated Marketing 144

Sprout Social

APRIL 25, 2024

Procurement teams are made up of people like you and me, and people want entertaining, visually interesting, valuable content. Social media analytics spreadsheet Paid and organic social media strategies go hand in hand, but more strategies means more metrics to track. Get the template 18. Get the template 20. Get the template 23.

Social Media Marketing 136

Social Media Marketing Key Performance Indicator Influencer Marketing Management 136

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Twitter : Twitter analytics and Tweet activity page give you stats such as key demographics, languages, and interests of your audience. This is a post for nonprofits.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Duct Tape Marketing

DECEMBER 22, 2016

These include Media, Entertainment and Sports sectors. Listening tools and market research are essential to finding out what your potential customers like and dislike. Use Facebook Analytics to see peak views and other metrics. Aim at providing some value-addition to the viewer – be it information or entertainment.

Customer 77

Customer Entertainment Social Media Marketing Product 77

Duct Tape Marketing

JULY 9, 2015

Tools like YouTube analytics can provide some assistance, but unless a video is exceptionally well-made, the problem of attention span still remains. The primary function of visual content should be to inform or entertain first, and to sell second. Infographics.

Marketing 75

Marketing Marketers Entertainment Traditional Marketing 75

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics. Make sure it’s something people can engage with.

Transform 111

Transform Entertainment Whitepaper Communications 111

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Sachs Marketing Group

MARCH 17, 2023

Conduct market research : Use surveys, interviews, and focus groups to gather insights about the target audience’s needs, preferences, and pain points. Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

NOVEMBER 13, 2019

According to McKinsey, “they’re more pragmatic and analytical about their decisions than members of previous generations were.”. Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. Market research shows that 85% of Generation Z learns about new products on social media.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Martech

MARCH 10, 2022

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. Why use them?

Inbound Marketing 111

Inbound Marketing Marketing Marketers Direct Mail 111

Neil Patel

FEBRUARY 13, 2023

If there is marketing tech that doesn’t get used (or is underused), removing it from the tech stack altogether makes sense. This company may choose to consolidate to cuts inefficiencies and make marketing processes more seamless all at once. Some marketing basics to keep in mind include: Understanding customer needs.

B2C 119

B2C Marketing Marketers Price 119

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

DirectMail2.0

APRIL 24, 2024

Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment. These rudimentary methods laid the groundwork for the future of direct marketing. From the ancient scrolls of Egypt to the algorithms of the digital era, direct mail marketing has come a long way.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

SocialPilot

DECEMBER 6, 2023

To get a complete understanding of the above, start by conducting market research. The analytics section of your social media management tool is the best resource to mine this data. Netflix is a winning example of a brand with a unique voice that is witty, funny, and entertaining to keep customers hooked to its social channels.

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Hootsuite

OCTOBER 1, 2019

Have you done your target market research ? Your own analytics will give you some guidance. Behind that little magnifying glass icon, the Explore tab is a cornucopia of beautiful, entertaining content personalized for you by Instagram. Use analytics tools to A/B test all of them. Figure out who your audience is.

User-Generated 112

User-Generated PR Law Shipping 112

Search Engine Land

JANUARY 15, 2023

Yahoo’s Senior VP Of Entertainment Business Leaves. Vizu Seeking To ‘Democratize’ Market Research. 2007: It offered an interesting model, creating financial incentives for publishers to show polls on their sites and a relatively inexpensive way for marketers to get quick user data. Hungry For Yahoo? by Rachel Lindteigen.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. But creating great content is only half the battle.

CRM 52

CRM Whitepaper eBook User-Generated 52

Backlinko

FEBRUARY 19, 2024

Gather Demographics Data With Google Analytics 4 (GA4) To collect demographic data on your target audience, you can utilize GA4. In this case, the data provided above clearly indicates that a significant portion of our audience is located in the US and Canada, with a keen interest in technology, media, and entertainment.

SEO 111

SEO User-Generated Advertising Advertisers 111

Scoop.it!

JUNE 9, 2022

Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Do some market research. Use analytics to choose new topics. Your social media analytics shows you the kind of content your audience is interested in. LinkedIn also shows detailed analytics for your business page.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Sachs Marketing Group

NOVEMBER 10, 2023

It’s a blend of information, persuasion, and entertainment crafted to provide value at every touchpoint in the customer journey. Interactive content like this not only serves to inform and entertain but also boosts the site’s dwell time and engagement metrics, which are positive signals for SEO.

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52

Welcome Software

MARCH 15, 2022

Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Size: Enterprise & Mid-Market?

Transform 52

Transform Marketing Marketers CMO 52

CXL

MAY 27, 2022

Otherwise, the best you’ll achieve is entertaining window shoppers. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Rock Content

MAY 1, 2024

You can educate, you can inform, you can help, and you can entertain. Conducting thorough market research on similar products favored by the target demographic, the better to understand what customers want and how to give it to them. Web analytics and sales reports aren’t the only sources for relevant, helpful data.

Finance 52

Finance Price Marketing Marketers 52

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products. This information is readily available. But are you tapping into it?

Advertising 52

Advertising Advertisers Customer Journey Education 52

InTouch Marketing

JANUARY 31, 2024

Digital marketing strategies should be continually refined based on analytics, customer feedback and emerging trends to ensure a brand's sustained success in the digital realm. Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Sumsub ) Almost everyone (94%) featured in pornographic deepfakes work in the entertainment industry, such as celebrities and influencers.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

On24- CMO Confessions

MARCH 18, 2021

During my time as an analyst, I think those that have been there, like you, sort of know how diverse it can be, especially once you’re in a more senior position at a market research firm. If it’s media and entertainment and gaming, I mean, gangbusters. And it really depends on the industry.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Entertainment & Sports Data. Image Source. Image Source.

Health 145

Health Entertainment Finance User-Generated 145