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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Image Source Here’s what to consider as you plan your event.

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How to use AI in email marketing without losing the human touch

Martech

They are both fast food companies using AI technology during the food ordering process. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. McDonald’s uses technology to reduce employee interaction.

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Privacy is the new currency in digital marketing

Martech

Consent-driven interaction is taking its place. from your favorite coffee chain or fast food restaurant) that remember your favorite order. From a digital analytics perspective, shifting to known users over anonymous cookies delivers richer, more accurate insights. Marketers must evolve from data miners to ethical stewards.

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China leads the world in generative AI use

Martech

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Take SEO analytics company Ahrefs. This article on the 23 best marketing automation tools is a great place to start. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. Improve your SEO.

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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. For example, if you sell fitness gear, partner with a health food company for a co-branded email campaign or exclusive giveaway. How can analytics tools enhance email list growth hacks?

CRM