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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

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Instagram engagement rate: How to calculate yours in 2024

Sprout Social

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 94
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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. This creates a unique viewing experience for each user.

Price 114
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Influencer outreach: The 5-step strategy guide

Sprout Social

For example, Biona Organic, a vegetarian food brand, collaborated with Christinasots, a UK-based vegan macro-influencer to create a unique recipe featuring Biona Organic products. One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco.

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This is where your LinkedIn analytics and tools like Sprout Social can really help.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. What kind of content do they engage with?

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