This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.
If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.
Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.
McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. This creates a unique viewing experience for each user.
For example, Biona Organic, a vegetarian food brand, collaborated with Christinasots, a UK-based vegan macro-influencer to create a unique recipe featuring Biona Organic products. One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco.
Lead generationFood for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This is where your LinkedIn analytics and tools like Sprout Social can really help.
Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. What kind of content do they engage with?
With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.
These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?
Use Instagram analytics to understand your audience 5. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products.
Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more. Generate by AI Assist in Compose generates alt text for social media images.
For example, a restaurant could publish a blog post about popular local food festivals. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. But you set them to trigger only when users within specific locations search for your target keyword.
When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you.
Plus, you’ll discover how Italian food brand Galbani Professionale sold over 20 tons of products by implementing HubSpot's CRM. Data-Driven Decisions: With HubSpot's advanced analytics capabilities, you can see which menu items are most popular, when your busiest times are, and which marketing campaigns work best.
For instance, a gardening influencer might offer significant value for campaigns related to areas like: climate change, food security, agricultural policy, or even housing policy. You need an audience of politically active, informed social media users. The user with the second-most influence had just over 2,600 followers.
Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Why Choose Google My Business for Reviews? Things to Know About Yahoo!
This force is especially intense in markets with low differentiation and many competitors — think airlines or fast food. For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey. Are people coming back?
You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?
Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. Food for Soul: Carbonara Day While wed all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others.
For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. Respond to social media comments , share user-generated content and spark dialogue around your brand. Start with a hashtag search on platforms like Instagram.
Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.
Use review generation tools to automate review requests. Restaurants & Cafes : Add your menu, take bookings, and even let customers order food online. Option 1: “We offer great food at the best prices!” Thats why weve got special discounts for groupsbecause good food tastes even better with great company!”
Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. And HubSpot’s free color palette generator will generate ideas based on info you provide about your brand. Brand Identity Elements 1.
User-generated content and influencer collaborations are playing a significant role in increasing brand visibility and engagement. Twitter average click-through-rate: 0.75% Food & Beverage Social Media Benchmarks The short recipe videos and cooking tutorials generate the highest engagement in the food and beverage industry.
No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey. But how: Positive reviews generate word-of-mouth marketing, reducing the need for expensive marketing campaigns.
Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Adobe Target for A/B testing and personalization. Marketo Engage for marketing automation.
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.
A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. They need to generate new leads and maximize the value from existing customers through retention strategies and memorable customer experiences that lead to repeat business and referrals. [13:18]
You search for ape food and click on an ad. Evaluate how well the ad and landing page align in terms of messaging, visuals, and overall user experience. Again, this method has limits and manual checks by experts and actual users are still important. Its a measure of ad inefficiency and wasted dollars. ” 3.
In the post below, notice how the user includes two @-mentions to thank the brands, Fenty Beauty and Savage x Fenty, for hosting an event. In the post below, a user shares an unboxing video showing Fenty Beauty’s 2024 advent calendar. These robust tools offer comprehensive monitoring and analytics.
This helps her appear in searches when users look for DIY inspiration, home decor ideas, or content creators in her niche. Pinterest actively encourages its users to put a logo on every pin they share: “Put a logo on every pin that you make, but keep it subtle. Add a clear profile photo so people can put a face to your name.
This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power. Generate exception reports highlighting significant deviations from expected performance requiring management attention.
billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24
It had to sync with other tools I already use social media managers, analytics, you name it. Analytics. user/month): Adds timeline and Gantt views, automations, and dashboards ideal for growing teams. user/month billed annually): Includes portfolio management, advanced reporting, and resource management for larger companies.
Facebook Users can share their feedback by leaving reviews with ratings on the business page , sending direct messages, commenting on posts, sharing stories on their profile, tagging you, sharing a post with visuals, etc. Sometimes, users comment on a brands posts to catch their attention and seek a resolution to their issues.
Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. Real users sharing results. Of course not. How-to Videos.
Would you blindly pick one or go read some reviews online to check what other users are saying? They are also lead generation machines and brand reputation boosters for SaaS businesses. million verified user reviews, making it one of the largest and most trusted marketplaces for software reviews. It has over 1.5
Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Buffer’s free Instagram hashtag generator has you covered. → 3.
They faced significant challenges, from keeping users engaged to sustaining a business model based on free access. But they stayed true to their mission, and today, Duolingo is a global brand with millions of users , all drawn in by its playful personality and empowering vision. Is it social media, blogs, or podcasts?
Just type in the URL, and you’ll be able to see what technology the website runs on, along with any third-party scripts and plugins it uses, everything from analytics systems, email marketing services, to A/B testing tools, and CRMs. Share of Voice for fast-food restaurants, courtesy of BrandWatch ( via ) 3.2.
Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I was really excited about Instagram and social media because it was for caterers, so little tiny foods were obviously a natural fit. We learned Google Analytics from some very smart, curious people.
Press London: Food Blog Press Londons The Squeeze Magazine doesnt feel like a traditional blog. And itll instantly generate a list of topic ideas. They help: Break up long sections of text Illustrate complex concepts Make content more shareable on social media Improve the user experience So, use them to your advantage.
Some call this omnichannel SEO, cross-platform optimization, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization). This includes: Customer reviews Reddit threads YouTube mentions Third-party comparisons AI-generated responses in tools like ChatGPT You can’t control these spaces… but you can influence them.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content