Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. Startups can be very agile.

SEO 130

SEO Gen Z Finance Transform 130

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Of course, thats a massive generalization. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. This approach allows us to cater to multiple generations simultaneously.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees. Our program earns over 4.1

PR 114

PR Gen Z Thought Leadership Communications 114

SocialPilot

MAY 8, 2025

The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media analytics: Figuring out what content works best for your audience is a crucial (and ongoing) task for creator success. And then, over time, things will fall into place accordingly.”

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

JANUARY 9, 2025

The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app. Set up TikTok Pixel on your website TikTok pixel is a piece of code you get in your TikTok ads manager account that you can place on your website. 56 percent of TikTok users in the U.S.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR 76

PR Gen Z User-Generated Analytics 76

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Why, you ask?

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. At this time, there isn’t a way to view the analytics of your Reels within Instagram Insights.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. It’s an especially great place to reach Gen Z and Millennial customers. Author: Mike Tomita It’s time to join the big league and go digital! This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Martech

JUNE 14, 2024

Dig deeper: Mastering the art and science of creative analytics A holiday campaign gone awry: The cost of disconnects Let’s take a look at how easy it is for data and creative teams to have the best intentions and still miss the mark in the following scenario. On average, employees waste 5.3 hours every week waiting for data from colleagues.

Gen Z 129

Gen Z Marketing Marketers Copywriting 129

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. They provide a variety of services for analytics, technology, creative and media services. Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Hootsuite

MARCH 4, 2020

The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users.

Gen Z 145

Gen Z Place Branding Education 145

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% better in terms of LinkedIn analytics than all other types of posts. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Instagram isn’t the place for “ordinary” product snapshots.

Gen Z 130

Gen Z User-Generated Shoppers Real Estate 130

SocialPilot

APRIL 17, 2025

Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. That makes Stories a great place to experiment. There is a time and a place for everything even your Instagram posts. They also disappear within 24 hours unless you pin them to your Instagram highlights.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. It’s an especially great place to reach Gen Z and Millennial customers. Author: Mike Tomita It’s time to join the big league and go digital! This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. We also included a section in the summary tab to list all of your brand’s social profiles in one place. Open up your social media analytics. Download Social Media Audit Template. Question-based posts?

Gen Z 145

Gen Z Analytics Millennials Promotion 145

illumin

APRIL 4, 2025

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. CLICK HERE TO FIND OUT HOW ILLUMIN CAN HELP YOU MAKE THAT WINNING SHOT THIS MARCH MADNESS SEASON.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Step 6: Dig into analytics. Learn more about TikTok analytics.

Gen Z 145

Gen Z Analytics Energy Advertising 145

Sprout Social

MARCH 31, 2022

Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Its analytics also allows real-time monitoring of time spent with your brand’s content. This isn’t just about throwing content into the digital universe and hoping for the best. Why Nativo? Why TikTok Ads?

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Sprout Social

APRIL 18, 2023

In the early days of social networks, we focused on the social aspects—a place to connect with like-minded people in a virtual social setting. Today, social media is a place to discover. Younger generations are increasingly relying on social media as a learning tool. The way we use social media is a force.

Gen Z 141

Gen Z Branding Marketing Marketers 141

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Analytics has a way to go. Well, buckle up for the ride because we’re about to tell you. Influencer marketing.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Have a strong brand protection plan in place. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145