SocialPilot

MAY 8, 2025

Social media audience analysis involves collecting and assessing data about your target audience to understand their interests, demographics, behavior, and interaction patterns. The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1. It was my personal favorite even before joining the team, but whatever platform you choose should offer similar analytics.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Our program earns over 4.1

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% Worldwide, 47.3%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. By emulating their approach and adding WhatsApp as an additional channel, you can cater your support to people who prefer a WhatsApp chat, like Gen Z.

Gen Z 74

Gen Z Marketers Marketing Logistics 74

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Of course, thats a massive generalization. Reviewing branding.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Image via Snapchat. Collection ads.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics.

User-Generated 85

User-Generated Fashion Gen Z Analytics 85

Buffer Marketing

JANUARY 9, 2025

Your Promote campaign performance analytics aren’t as in-depth as the ones in your TikTok ads manager account, though. The TikTok creative center also gives you the analytics of each ad to help you get the full picture of the TikTok ad. 56 percent of TikTok users in the U.S. The best part?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Why, you ask?

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Hubspot Marketing

MAY 16, 2023

It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Pros and Cons Pros Videos can be longer than on other social platforms. Platforms like YouTube and Vimeo often offer analytics. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

APRIL 7, 2021

However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. Let’s take a look at how the social team at Hootsuite figured it out. Using the activity heatmap provided in Hootsuite Analytics , it’s easy to see when Hootsuite’s Instagram audience is online: Source: Hootsuite Analytics.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

MAY 19, 2025

According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z.

Gen Z 64

Gen Z Millennials Branding Place 64

Sprout Social

SEPTEMBER 20, 2021

Social Media Marketing Specialist, NVISION. Access to premium marketing tools. Another added bonus of social media outsourcing is the chance to take advantage of some seriously powerful digital marketing tools. Gain crucial insights into your social presence. Brand awareness?

Gen Z 140

Gen Z Transform Social Media Marketing Fashion 140

Hootsuite

NOVEMBER 10, 2021

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users? That’s just a few baseline tips; find more on how to get TikTok followers and how to increase social media engagement here.

Gen Z 145

Gen Z Analytics Energy Advertising 145

Sprout Social

MARCH 31, 2022

While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. TikTok analytics tracks both the overall profile and individual video performance. TikTok analytics tracks both the overall profile and individual video performance.

Gen Z 141

Gen Z Entertainment Law Fashion 141

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. versus 2.87 on a five-point scale).

Communications 124

Communications PR Gen Z Analytics 124

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Google Analytics, Bitly.

Management 145

Management Gen Z CRM Shipping 145

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Buffer Marketing

JULY 28, 2024

Look at your Instagram analytics frequently to see which type of social posts and content type performs the best for your audience. ⚡ Pro-tip : You don’t necessarily need a ‘best type of post’ for your social media marketing strategy.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral.

Branding 131

Branding Gen Z Social Media Marketing Marketers 131

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Analytics has a way to go.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year.

Influencer Marketing 59

Influencer Marketing Gen Z Marketers Marketing 59

Buffer Marketing

APRIL 18, 2024

Social media post design that uses inflatable 3D by noemibuehlerr via Instagram Bento box grids Inspired by the compartments of traditional Japanese bento boxes, the Bento box grids graphic design trend  arranges “boxes” of varying sizes to present information or graphics, creating a cohesive and visually striking layout.

Gen Z 128

Gen Z Branding Food Transform 128

Hootsuite

OCTOBER 14, 2021

If you pay $6 per month to go Pro, you’ll be able to remove Linktree’s logo from your landing page, access better analytics and customisation options, as well as Linktree’s social media retargeting feature. If you use Hootsuite to manage your social media, you can create a link tree from your dashboard using oneclick-bio.

Gen Z 145

Gen Z Promotion Place Management 145

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. First, you should know the basics about your target market : Where do they live? By looking at your TikTok analytics , you can learn specific demographic details about who engages with your content. Question TikTok captions.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Hootsuite

FEBRUARY 10, 2025

Most of these regulations are likely to be in line with existing current federal or regional laws, but ensure youre aware of any social media-specific guidance from your regulatory body before you begin posting on social media. 69% of those we surveyed said they were concerned about their social media ROI.

Law 61

Law Health Entertainment Gen Z 61