Hubspot Marketing

DECEMBER 18, 2024

I also use Google Analytics for detailed performance metrics. Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

Marketing Strategy 111

Marketing Strategy Thought Leadership Marketers Marketing 111

Marketing Insider Group

JUNE 24, 2025

Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Invest in AI tools and data analytics to fine-tune targeting.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Lusha

NOVEMBER 11, 2024

Analytics and reporting : Strong analytics and reporting tools provide valuable insights into your lead generation efforts. Lead scoring : This feature helps prioritize leads based on their level of engagement and potential value. It enables your sales team to focus on the most promising opportunities.

CRM 52

CRM User-Generated Price Management 52

Lynton Web

AUGUST 29, 2024

Data-driven insights : Leveraging HubSpot's analytics to track your multi-language content's performance allows you to refine and optimize your global strategy continually. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

SocialPilot

FEBRUARY 10, 2025

Here are some reasons for agencies to add review management to their service portfolio: The Need for Agencies to Include Review Management in Their Services The global market for Enterprise Reputation Management Services is expected to increase from $4.3 This will expand their reach and potentially drive more traffic, leads, and sales.

Management 59

Management Branding Customer Manufacturing 59

Martech

FEBRUARY 27, 2024

The top uses of AI by marketers are: Generating creative ideas (48%). Powering predictive analytics (45%). Despite the high usage numbers, less than half of marketers have any interest in exploring AI’s potential to enhance customer engagement. Automating repetitive tasks (47%). Optimizing strategies in real-time (47%).

Global Marketing 127

Global Marketing Product Customer Branding 127

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

Analytics 115

Analytics Whitepaper eBook Marketers 115

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Customer Journey 117

Customer Journey Analytics Customer Marketers 117

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Search Engine Land

FEBRUARY 13, 2024

Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions. ” Get the daily newsletter search marketers rely on. Accessibility. What LinkedIn is saying.

Analytics 90

Analytics Global Marketing Education Advertisers 90

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 116

Global Marketing CMO Marketers Marketing 116

Marketing Insider Group

SEPTEMBER 23, 2020

I was thrilled to host a Data Literacy roundtable on both days of the event with Jonathan Sharr , the Manager of Business Intelligence & Analytics at Middlesex Health. Data Literacy is defined as “Comfort working with, manipulating, analyzing, and visualizing data” and is a key to success with BI, data, and analytics.

Health 142

Health Analytics Global Marketing Management 142

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. Analytics Role.

CRM 135

CRM Thought Leadership Inbound Marketing Marketers 135

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Neil Patel

JUNE 10, 2021

Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines. Examples of this include Google Analytics , Google Play, Apple App Store , and Google AdSense. For example, Google Analytics requires a specific privacy policy because it stores cookies on user devices and collects data.

Law 142

Law User-Generated Analytics Health 142

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Are there key skills they should focus upon? Follow her on Twitter at Cheri29.

Transform 143

Transform Event Marketing Thought Leadership Analytics 143

Hubspot Marketing

MAY 26, 2017

If you're expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries. Download our free ebook, The Global Marketing Playbook. What Can You Do? 7) Training Your Team. Why It's a Challenge.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies. Analytics Role.

CRM 119

CRM Thought Leadership Inbound Marketing Marketers 119

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Email marketing. Web analytics. Email marketing. Google Analytics. Image Source.

Copywriting 145

Copywriting Key Performance Indicator Marketers Marketing 145

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

SEO 141

SEO Analytics Marketers Marketing 141

Adobe Experience Cloud Blog

MAY 23, 2013

If you have never had these things happen you are lucky and have been blessed by the Marketing Gods of Budgets and All Things Numbers and do not have to read further. As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email. If you have, then consider this.

Thought Leadership 134

Thought Leadership Finance Marketers Marketing 134

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 124

Branding CMO Copywriting Marketers 124

Martech

SEPTEMBER 15, 2021

“Marketing operations is one of the fastest-growing marketing professions — and it shows no signs of slowing down.” ” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. For every dollar that is spent, what’s the return?

CMO 125

CMO Marketers Marketing Global Marketing 125

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. Do you want to optimize your marketing spend? Here are some of these benefits.

Customer Journey 110

Customer Journey Customer Analytics Global Marketing 110

Neil Patel

SEPTEMBER 8, 2021

The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide. By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains. uShip – Shipping.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Marketing Insider Group

JULY 27, 2020

I joined Howard’s team earlier this year , and it has been great working in BI again — although I really never left, especially given how pervasive data and analytics have become in marketing. A: As more people have access to business intelligence/analytics, data literacy has not kept pace. Follow him @howarddresner.

Transform 122

Transform Analytics Global Marketing Place 122

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations. billion mobile daily active users on average.

Thought Leadership 135

Thought Leadership Transform Marketing Automation Platform Global Marketing 135

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. billion) – ESOMAR Note: Data as of 2021 Country Market Research Turnover United States $48 billion United Kingdom $9.1 billion S&P Global (IHS Markit) $1.97

Market Research 110

Market Research Non-Profit Transform Marketers 110

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 122

Transform Global Marketing Retail Marketers 122

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 143

Food Marketers Marketing CRM 143

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. During market slowdowns, this engagement becomes crucial.

Branding 124

Branding Marketers Marketing Finance 124

Martech

SEPTEMBER 16, 2021

MarTech keynote: Why marketing ops professionals are on the front lines . Marketing operations is one of the fastest growing marketing professions — and it shows no signs of slowing down.” It’s important to know how marketing activity impacts revenue; Efficiency. For every dollar that is spent, what’s the return?

Advertisers 131

Advertisers Advertising Global Marketing Analytics 131