Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Hubspot Marketing
OCTOBER 31, 2023
But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. 31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate.
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