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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024. Understanding Your Market Before all else, you’ll need to understand your specific market.

Insiders

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Use analytics tools to understand where you currently stand. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Website traffic (check referral data in Google Analytics).

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action. It offers social publishing and analytics tools, but its core strength is real-time brand monitoring.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If educational carousels drive conversions, create more of them. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. Here are a few effective strategies to encourage interaction: Include high-value, relevant content.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

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