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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. This step begins with thorough market research.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. LinkedIn groups are another excellent resource for networking.

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Use analytics tools to understand where you currently stand. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Website traffic (check referral data in Google Analytics).

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape.

Branding 100
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Here are a few effective strategies to encourage interaction: Include high-value, relevant content. Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes.