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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Use analytics tools to understand where you currently stand. Why is this crucial?

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If short-form videos generate the most engagement, prioritize them. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. Once you spot patterns, double down on what works.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action. It offers social publishing and analytics tools, but its core strength is real-time brand monitoring.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Use analytics tools to gauge engagement metrics , reach, and ROI. This insight helps refine strategies and improve content.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.

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The latest in AI-powered marketing technology releases

Martech

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

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