Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 97

Management CRM Price Analytics 97

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 102

Analytics Price Law User-Generated 102

Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

Place 118

Place User-Generated eBook Marketers 118

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 112

Management CMO Marketing Automation Platform Marketers 112

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

Management 117

Management Social Media Marketing Energy Analytics 117

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands.

Management 101

Management B2C User-Generated Communications 101

Trade Press Services Newsletter

MAY 1, 2025

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Consider outsourcing for specialized needs.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 105

Product Marketing Product Management Marketers 105

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re In this article, we’ll teach you everything you need to know about getting started with social media management. What is social media management ? Honestly, was it ever? )

Management 123

Management Entertainment User-Generated Analytics 123

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Data analytics: Use data like your email analytics to continuously refine your approach.

Management 99

Management Marketers Marketing CRM 99

Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. Personalization becomes easier when youve got detailed member profiles in one place.

CRM 89

CRM Management Analytics Place 89

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 122

Law Analytics Advertisers Advertising 122

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands.

Management 73

Management B2C User-Generated Communications 73

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

JANUARY 14, 2025

.” Stevens said Michael Lowenstein’s book “Customer Win Back,” has compelling evidence that “customers whose problem was surfaced and resolved turned out to be more loyal than the customers who didn’t have a problem in the first place.”

Customer 132

Customer Shipping Customer loyalty Analytics 132

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. Whether you need more control, better pricing, or advanced features, weve got you covered.

Management 73

Management Non-Profit Price User-Generated 73

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 99

Analytics Social Media Marketing Marketing Marketers 99

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Marketing Insider Group

AUGUST 6, 2024

The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. It ensures your ads get placed in the most effective spots through smart bidding systems, optimizing your ad spend and maximizing reach.

Advertisers 125

Advertisers Advertising Transform Analytics 125

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

Management 59

Management Logistics User-Generated Place 59

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 117

Analytics Place SEO Management 117

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics 104

Analytics Marketers Marketing Customer Journey 104

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 123

Marketers Marketing Analytics Management 123

The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It breaks MOPs into four clear areas: Technology management Strategy and planning Enablement and program management Marketing analytics and insights Each pillar is specific enough to guide roles and responsibilities, but flexible enough to adapt.

Finance 130

Finance CMO Marketers Marketing 130

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. Processing.

Analytics 109

Analytics eCommerce CRM Retail 109

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 135

Transform Customer loyalty User-Generated Management 135

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. Instead, managers and their teams can quickly build context, allowing them to make informed decisions faster.

CRM 114

CRM User-Generated Analytics Management 114

Hootsuite

NOVEMBER 28, 2024

Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. In any case, we recommend an analytics tool for smooth sailing. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 126

Transform Customer Journey Analytics Marketers 126

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. GenAI creative tools. Promotions.

Shoppers 121

Shoppers User-Generated Price Promotion 121