Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Use your analytics to see if your intended audience and your target audience match up. Make the most of your money.

Non-Profit 108

Non-Profit Education Analytics Thought Leadership 108

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Integrate AI with your existing tools and internal data. Regularly evaluate and update your AI toolkit.

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Even with open-source genAI models, product marketers gain deeper insights into how their products will be received.

Transform 128

Transform Logistics User-Generated Marketing 128

Scoop.it!

JULY 18, 2024

To access the insights you need, collect data from marketing research, social analytics, and your CRM. And, make sure to follow data lake best practices to provide marketing analysts with a centralized data store that is complete, up-to-date, and accessible.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Hubspot Marketing

JULY 12, 2024

A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. I personally like to immerse myself within niche communities to really understand the audience I am trying to reach. Identify key internal stakeholders for the community.

Management 116

Management Promotion Law Market Research 116

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms. Product: More Than Just What You Sell Product in the 4 Ps used to be so simple.

Price 113

Price Real Estate Promotion Food 113

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Non-Profit 72

Non-Profit Transform Marketing Marketers 72

Martech

SEPTEMBER 19, 2024

With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.

Retail 120

Retail Shopper Market Shoppers Advertising 120

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies.

Transform 59

Transform Advertisers Advertising Analytics 59

Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Martech

JULY 9, 2025

If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. The customer analytics era Marketers and marketing technologists — it’s time to move away from “customer data” and embrace customer analytics.

Customer 64

Customer Analytics Retail Market Research 64

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. While that is alluring, how do you know if you need it? And, how do you know which vendor to go with?

Law 109

Law Management Price Place 109

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C 114

B2C Energy User-Generated Retail 114

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. You’ll build analytical and communication skills along the way.

Product Marketing 108

Product Marketing Product Management Marketing 108

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. Use email engagement data to target specific marketing campaigns.

CRM 90

CRM Management Email Marketing Transform 90

Buffer Marketing

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements. There’s no free plan, but all paid plans have a 7-day free trial.

Price 119

Price Key Performance Indicator SEO Analytics 119

Martech

JULY 14, 2025

Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising. This data can help brands understand consumer behavior and preferences.

Product 67

Product Affiliate Marketing Transform Shipping 67

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Use predictive analytics tools. These AI conversion rate optimization tools let you forecast user behavior — or even market trends.

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Google Analytics , a commonly used tool, has similar metrics.)

User-Generated 107

User-Generated Market Research SEO Email Marketing 107

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. These include local SEO packages, the.Trends suite for market research, and a social media management platform.

Price 66

Price eCommerce SEO User-Generated 66

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 89

SEO Market Research Finance Shoppers 89

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price 123

Price CMO Marketing Marketers 123

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. This is the power of genAI, analytical AI and causal AI working together. Critical facts for your 2025 GTM strategy 1.

Non-Profit 106

Non-Profit CMO Analytics Market Research 106

Sachs Marketing Group

JANUARY 16, 2025

A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data. Understanding your ideal patient allows you to tailor your marketing efforts to meet their needs better and capture qualified medical leads.

Health 52

Health User-Generated Education Digital Marketing 52

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Tailor content to the job titles and pain points you see in your analytics. If you’re managing a LinkedIn Page, this is one of the biggest missed opportunities. Start asking: What keeps them up at night professionally?

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. The more you understand your ideal customers, the better you can tailor your content and messaging to resonate with them.

CRM 52

CRM Whitepaper eBook User-Generated 52

Backlinko

JULY 25, 2025

You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. This isn’t deep analytics. Here’s what that might look like for my local furniture store: Note: If you’re a brand new business with zero customers, clearly you won’t have any data yet.

Advertisers 64

Advertisers Advertising Direct Mail Promotion 64