Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Key Performance Indicator

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Use snappy headlines, subheadings, bullet points, and short paragraphs.

Gen Z

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Survey Platforms (e.g.,

PR

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 million views) are fueled by solid audience research. Marketing isn’t free — especially paid posts and boosted content. That’s where understanding your audience comes into play.

Non-Profit

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition

Welcome Software

DECEMBER 18, 2024

If you work in a small business, we don't have to tell you twice about the common pain points in marketing. Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. 2) Mailchimp: Email marketing made easy What is Mailchimp?

Transform

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. It’s a reciprocal thing. Identify key internal stakeholders for the community.

Management

Martech

SEPTEMBER 19, 2024

On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

Retail

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Why are AI agents useful in marketing?

Price

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies.

Price

Martech

AUGUST 20, 2024

It falls on marketing to get that data, usually via event registrations, website forms and the like. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more.

Law

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Does this tool include multiple marketing channels?

Price

Litmus

OCTOBER 31, 2024

For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy.

CRM

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies.

Transform

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Martech

JULY 9, 2025

Marketers have spent the last decade chasing better customer data. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. We lose sight of what marketers actually need: insights and analysis. The result?

Customer

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Custom segments.

Market Segmentation

Hubspot Marketing

OCTOBER 28, 2024

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.

Customer Acquisition

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future?

Product

Hubspot Marketing

JANUARY 21, 2025

I love to do content research what's more satisfying than falling down a few Google rabbit holes? Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Don't answer that.)

User-Generated

Welcome Software

MARCH 12, 2025

And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process.

Product

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. You also wont get access to some content marketing features (see the Guru plan section below). Its also ideal for large in-house teams coordinating complex marketing campaigns.

Price

Backlinko

MARCH 5, 2025

I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Four tools stand out as replacements.

SEO

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. In marketing and sales, one acts as a nonlinear multiplier of the other. Critical facts for your 2025 GTM strategy 1.

Non-Profit

Sachs Marketing Group

JANUARY 16, 2025

As a trusted healthcare lead generation company, Sachs Marketing Group specializes in helping doctors attract and convert healthcare leads through proven digital marketing tactics. Generate 50 new leads per month through social media marketing. Increase the conversion rate of leads to patients by 15% within the next 3 months.

Health

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Sprout Social Sprout Social is an all-in-one social media management solution with built-in brand monitoring capabilities that gives marketers a real competitive edge on their data.

Branding

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Tailor content to the job titles and pain points you see in your analytics. If you’re managing a LinkedIn Page, this is one of the biggest missed opportunities. Start asking: What keeps them up at night professionally?

Thought Leadership

Orbit Media Studios

JANUARY 22, 2025

Marketing is one of those things. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. If the report shows your competitions marketing performance, do some AI competitive analysis. Content marketing (number of posts, case studies, formats, categories and topics) 3.

Branding