Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Digital Marketing Specialist. Some SEO functions require writing, editing, and proofreading content to optimize it for audiences.

Inbound Marketing 124

Inbound Marketing SEO Transform Communications 124

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Video analytics.

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

FEBRUARY 8, 2024

Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. There are more benefits to competitor mapping, but let’s walk through some of our favorites: competitive product analysis, marketing competitive analysis and social media analysis.

Price 104

Price Entertainment Social Media Marketing SEO 104

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 87

Price Market Segmentation SEO Market Research 87

Martech

DECEMBER 3, 2021

By exploring the relationship between SEO, SEM and on-site search, you can begin to optimize the experience your prospects get when they arrive at your site. It is optimizing your content for organic, paid traffic and site search that converts. Ensure that every visitor you get through organic and paid search finds what they’re looking for.

Education 108

Education Analytics SEO Product Marketing 108

Hubspot Marketing

MAY 24, 2023

Plus, many of our features use AI, including SEO, call recordings, social media, data management , and more. How do marketers use AI? In fact, there was a 27% reported increase in implementing AI or machine learning into companies' marketing toolkits. Below, we’ll dive into some of the use cases for AI in marketing.

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Marketing Insider Group

MAY 12, 2021

A limited budget to spend on content marketing is another challenge business owners face. Many tend to think that it takes a lot of money to create high-quality content, especially when it comes to video production. Marketing professionals and business owners should know that it does not take much money to create good content.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Sprout Social

FEBRUARY 12, 2024

Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO. Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site.

Influencer Marketing 100

Influencer Marketing Transform Marketing Marketers 100

Neil Patel

FEBRUARY 5, 2021

” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. HTTPS vs. HTTP: Which is Better for SEO? I’ll answer this immediately: HTTPS is better for SEO. Which is better for SEO between HTTP and HTTPS?

SEO 144

SEO User-Generated Communications Marketing Strategy 144

Rock Content

AUGUST 8, 2017

This chart enables quick insight into the immediate SEO opportunity of a site. Lots of keywords in positions 11–30 are referred to as ‘low-hanging fruit’ as often a few small SEO tweaks can lead to these moving onto the first page of results – leading to a significant increase in click through rate and visibility.

SEO 59

SEO Logistics User-Generated Marketing 59

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. 2011: The Year Google & Bing Took Away From SEOs & Publishers. ” So, is keyword research obsolete yet? ” Why?

Search Marketers 100

Search Marketers Non-Profit Marketing Marketers 100

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Small Business Opportunities. Ecommerce Types.

Transform 83

Transform eCommerce Retail Entertainment 83

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Skyword also offers account management and other services like analytics and content audits.

Place 73

Place Whitepaper Finance Price 73

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Identifying the different data points needed to gain insights into what’s working is the foundation for a solid analytics plan. Top 5 figurehead pages.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Search Engine Land

JANUARY 22, 2024

Sources I’d recommend looking into before launching your test: SEO (oftentimes, that’s 90% branded traffic). Product-market fit isn’t identical. But would those results be accurate? Probably not. Bottom line: you want to segment your test by traffic source as much as possible. Same with geos – you shouldn’t compare U.S.

Customer Journey 107

Customer Journey PR Marketing Marketers 107

Neil Patel

FEBRUARY 13, 2023

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value.

Marketing 84

Marketing Marketers B2C Price 84

Pam Didner

MAY 14, 2020

Any event marketer would agree that industry events need to start being planned 6-9 months in advance and promotion can take as long as 6 months to reach its revenue and attendee goals. Content creation such as blog posts, podcast episodes, and videos require time to come up with user-relevant, SEO-optimized titles and subheads.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Marketing Insider Group

AUGUST 6, 2015

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. So how should this influence your content marketing strategy? They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO.

Whitepaper 80

Whitepaper SEO Content Marketing Analytics 80

Pam Didner

MAY 26, 2020

Again, it’s not like you can wave your magic wand and have an awesome event, a beautiful TV commercial or an SEO-optimized post just appear. If the business direction is not set or changes constantly, it’s almost impossible to do marketing. It also takes time to edit and re-edit the content.

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Others may only benefit SEO. Frank Passantino suggested this KPI in a recent Marketo blog. That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Pam Didner

MAY 14, 2020

Any event marketer would agree that industry events need to start being planned 6-9 months in advance and promotion can take as long as 6 months to reach its revenue and attendee goals. Content creation such as blog posts, podcast episodes, and videos require time to come up with user-relevant, SEO-optimized titles and subheads.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

Any event marketer would agree that industry events need to start being planned 6-9 months in advance and promotion can take as long as 6 months to reach its revenue and attendee goals. Content creation such as blog posts, podcast episodes, and videos require time to come up with user-relevant, SEO-optimized titles and subheads.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. It’s magical. Need a hand?

User-Generated 58

User-Generated Health SEO Product Marketing 58

Duct Tape Marketing

OCTOBER 2, 2015

By targeting only users who have shown certain levels of intent to purchase your product, marketers often save money by eliminated wasted ad spend on traffic that bears no fruit. Implementing re-marketing ads to help bring users back into the conversion funnel should be common sense.

CRM 69

CRM Advertising Advertisers Digital Marketing 69

Buffer Marketing

APRIL 18, 2024

  Mike Eckstein , Buffer’s product marketing manager based in Australia, confirmed it pulls through older photo posts from TikTok, too.    ⚡ Plan, create, and schedule content to get more exposure and engagement with Buffer's  TikTok scheduling and analytics tools.

Affiliate Marketing 109

Affiliate Marketing Analytics Management SEO 109

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 125

PR Marketing Marketers Non-Profit 125

Unbounce

MARCH 12, 2024

Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Leveraging reviews and testimonials by searching for reviews on similar products. Some specialize in ebooks and courses, while others offer a broader range of digital products.

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

NOVEMBER 11, 2019

Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization.

Social Media Marketing 141

Social Media Marketing Price Inbound Marketing eCommerce 141

Exposure Ninja

FEBRUARY 6, 2023

The marketing landscape today is complicated and constantly changing. Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up. Working out your marketing budget now will help you factor in the costs of funding new software and training. Keep the channels that work.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Rock Content

MAY 12, 2023

Some typical areas of focus for a remote digital marketing job could include: Search engine optimization – Creating content and strategies to improve organic search engine rankings Content marketing – Developing written content and multimedia to post online UX and UI – UX refer to the user experience, and UI means the user interface.

Digital Marketing 80

Digital Marketing eBook Marketing Marketers 80

Unbounce

JUNE 23, 2023

Jess Petrella , Unbounce’s very own Director of Product Marketing and undisputed in-house AI expert, has been living and breathing (and prompting) AI every single day, and boy does she have thoughts to share. Super proud of our product team. So I built on top of Notion’s AI system, template system for product marketers.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Marketing Insider Group

DECEMBER 11, 2023

Misaligned Product/Market Fit. Many startups stumble in aligning their product with market needs. Without satisfying real market demand, even the most innovative products struggle to survive. This could be anything from website analytics to social media insights. Financial Challenges.

Marketing 111

Marketing Marketers Marketing Strategy Target Market 111

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Examples include sales stands, event sponsorships, online events and conferences.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52