Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer

Power Digital Marketing

JUNE 3, 2025

Understanding B2B Lead Generation and Its Importance B2B lead generation is the process of identifying and attracting potential business customers. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Develop co-branded content and joint webinars with complementary businesses to expand reach.

Key Performance Indicator

Neil Patel

MAY 30, 2025

A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals.

Manufacturing

Hubspot Marketing

APRIL 14, 2025

For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. Why use AI tools for branding?

Branding

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Negative Brand Perception = Decrease in Revenue. Negative experiences decrease the value of your brand. The amount of time and money a consumer will spend on your brand is correlated to the emotional value they ascribe to it. You get a finite amount of your customer’s mental bandwidth to try and engage with them.

Transform

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Increase Conversions and Revenue.

Real Estate

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. trillion by 2026.

B2C

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Where Are We Coming From?

Content Marketing

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Building brand and customer retention through digital, mobile, and social strategies are reported to be key to that heightened role. Optimism about the economy is 50.9 (out

CMO

Adobe Experience Cloud Blog

MAY 24, 2019

Your brand’s got a friend in Facebook. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer.

Advertisers

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail

Businesses Grow

JANUARY 9, 2023

It is time for modern marketing that works, marketing that customers actually want. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. However, this is the first book to examine community from the potential of brand marketing. An emotional barrier to brand-switching costs.

Health

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Dig deeper: Humanizing B2B: The key to better customer experience 3.

Gen Z

Content Marketing Institute

FEBRUARY 7, 2018

But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? For Shutterstock customers, staying ahead of trends helps them ensure that the print materials, videos, and websites they are creating look fresh. How to make this strategy work.

Content Marketing

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Depending on your organization, you may have separate marketing and customer experience (CX) teams, or there may be overlap.

Customer Journey

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform

Sprout Social

JANUARY 11, 2024

What is customer service software? Customer service software refers to tools that streamline and automate tasks for support teams. These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them.

Customer

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing

Econsultancy

DECEMBER 2, 2021

With the Covid-19 pandemic leading to greater digitisation in many industries, there are now more brand touchpoints than ever before, and consumer behaviour is increasingly fractured as a result. Of course, investing in a CDP is no silver bullet – brands need to have a data strategy in place to start with.

Management

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. By establishing a more personal connection with your visitors, you can gain their trust faster and increase familiarity with your brand. Match the Color Player With Your Brand/Design.

Marketing Automation Platform

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Household income data and consumer preferences can help inform marketers for specific brands. “If Using location data for customer acquisition.

Customer

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. As long as your brand creates useful and meaningful content, and if you have consistent SEO, your content will get seen. Even the tiniest brands with no Domain Authority can win.

SEO

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Increase brand awareness with paid social.

Social Media Marketing

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Businesses Grow

JANUARY 15, 2024

On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. What if you cared for the content and even more for the person or brand producing it? The Lord of the Rings TV series cost $60 million per episode.

Outbound Marketing

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. To succeed, it’s crucial to segment your customers and provide detailed information accurately. Customer expectations have changed.

Branding

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales.

SEO

Hubspot Marketing

SEPTEMBER 9, 2024

Use Break-Even Ads to Raise Brand Awareness 14. Retarget Your Newsletter Unsubscribers Background A customer has unsubscribed from your email list. That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Ease Your Audience into CTAs 10. Use Facebook Ads to Narrow Down Your Copy 11.

Direct Mail

Duct Tape Marketing

MARCH 17, 2023

Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective. Questions I ask Louis Gudema: [02:11] Why’d you write a second edition? [07:37]

Marketing Strategy