Search Engine Land

APRIL 23, 2024

It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. This is one of the many reasons why brands routinely fail at link building. Dig deeper: The trifecta of keyword research strategy: Volume, difficulty, intent 2. Only your eyes, ears and experience can.

Transform 105

Transform SEO CRM Customer Acquisition 105

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 124

SEO B2C PR Whitepaper 124

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. Here are the three most cost-effective CX strategies that leading brands are using right now.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Building brand and customer retention through digital, mobile, and social strategies are reported to be key to that heightened role. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Businesses Grow

JANUARY 9, 2023

It is time for modern marketing that works, marketing that customers actually want. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. However, this is the first book to examine community from the potential of brand marketing. An emotional barrier to brand-switching costs.

Health 141

Health Marketing Marketers B2C 141

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Groove’s startup journey blog still generates tons of brand awareness for the company.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail 102

Direct Mail Customer Acquisition User-Generated B2C 102

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 102

Education Marketing Strategy Branding Energy 102

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. As rates of use increase, if you don’t consider implementing these technologies, your brand risks being left behind. Brands use both of these tools to improve their marketing processes.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Depending on your organization, you may have separate marketing and customer experience (CX) teams, or there may be overlap.

Customer Journey 100

Customer Journey Customer B2C Customer Acquisition 100

Hubspot Marketing

DECEMBER 13, 2023

Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry.

Email Marketing 88

Email Marketing Marketing Marketers Customer Acquisition 88

Sprout Social

JANUARY 11, 2024

What is customer service software? Customer service software refers to tools that streamline and automate tasks for support teams. These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them.

Customer 85

Customer CRM User-Generated Manufacturing 85

Businesses Grow

JANUARY 15, 2024

On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. What if you cared for the content and even more for the person or brand producing it? The Lord of the Rings TV series cost $60 million per episode.

Outbound Marketing 114

Outbound Marketing Inbound Marketing Content Marketing B2C 114

Econsultancy

DECEMBER 2, 2021

With the Covid-19 pandemic leading to greater digitisation in many industries, there are now more brand touchpoints than ever before, and consumer behaviour is increasingly fractured as a result. Of course, investing in a CDP is no silver bullet – brands need to have a data strategy in place to start with.

Management 98

Management Customer Retail eCommerce 98

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Household income data and consumer preferences can help inform marketers for specific brands. “If Using location data for customer acquisition.

Customer 82

Customer Customer Acquisition Retail Acquisition Marketing 82

Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Adobe Experience Cloud Blog

MAY 24, 2019

Your brand’s got a friend in Facebook. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Digital Marketer

DECEMBER 21, 2023

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. This aspect is only going to grow in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Customers.ai

JANUARY 26, 2024

Build a branded event website with an editor that’s integrated with your event registration software and event app. Additionally, you can add countdown timers to your website that makes it look like a brand new webinar is about to start in (for example) 10 minutes. Convert Website Visitors into Real Contacts!

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Negative Brand Perception = Decrease in Revenue. Negative experiences decrease the value of your brand. The amount of time and money a consumer will spend on your brand is correlated to the emotional value they ascribe to it. You get a finite amount of your customer’s mental bandwidth to try and engage with them.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. As long as your brand creates useful and meaningful content, and if you have consistent SEO, your content will get seen. Even the tiniest brands with no Domain Authority can win.

SEO 104

SEO B2C Transform User-Generated 104

Duct Tape Marketing

MARCH 17, 2023

Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective. Questions I ask Louis Gudema: [02:11] Why’d you write a second edition? [07:37]

Marketing Strategy 83

Marketing Strategy B2C CMO Marketing 83

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. These can come back to bite you in marketing, branding and sales. A lot is at stake.

Transform 94

Transform Customer Acquisition Education Customer 94

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. Does my organization have hundreds of employees and millions of customers?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. With enterprise commerce solutions, brands can: Automate and streamline processes.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sachs Marketing Group

JULY 11, 2023

A B2C e-commerce brand, meanwhile, might invest heavily in Instagram and Facebook ads, PPC ads for immediate visibility, and email marketing for customer retention. It drives traffic, builds brand awareness, educates customers, nurtures leads, and converts prospects into buyers.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Rock Content

MARCH 4, 2020

How B2B and B2C companies can use Digital Marketing strategies. It’s the group of activities that a company (or individual) performs online to attract new business opportunities , creating relationships and developing a brand identity. The online world allows brands to communicate with all of their clients and possible clients.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

AUGUST 21, 2020

In addition to ensuring recurring sales, having a stable customer base means gathering more advocates for brands. That said, we are forced to acknowledge that, in practice, companies do not always devote the necessary attention to this area, choosing to prioritize actions aimed at attracting new customers. Value your brand.

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

Use Insider

JANUARY 25, 2022

Unified data builds strong user personas allowing brands to communicate more effectively. Customer experience might be inconsistent. Enhanced experience as it is customer-centric. Brands using three or more channels enjoy 287% higher purchase rate than single-channel campaigns. Data is accessible but is siloed.

Shoppers 52

Shoppers Communications User-Generated Marketing 52

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Increase brand awareness with paid social.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62

Martech

MAY 16, 2022

In-person feedback helped Apple Rose Beauty home in on who their customers were — the people who were really drawn to the brand. This gave Alexander and her team a solid understanding of their customers’ challenges and pain points which informed the development of the brand positioning.

Transform 81

Transform CRM Email Marketing Retail 81

Rock Content

APRIL 20, 2020

Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ). In the first emergence of demand, they will remember your brand. Enhance SEO efforts.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52