Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 128

CMO Non-Profit Transform Advertising 128

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Market Research 131

Market Research Shoppers CMO Retail 131

Martech

DECEMBER 3, 2024

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. We really need sales adoption so that the product remains super-sticky.”

Marketers 122

Marketers Marketing Advertising Advertisers 122

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

Transform 111

Transform CMO Retail CRM 111

The CMO Survey

OCTOBER 8, 2018

These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3% increase, new product introduction spending decreased from a 7.8% rise for B2C Products and 4.4% yearly increase to a 7.3%

CMO 100

CMO B2C Transform Marketers 100

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 144

B2C CMO Energy Marketers 144

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketers 108

Martech

AUGUST 22, 2024

Generally, people follow the same steps [from company to company],” said Karen Ng, SVP of product and partnerships. Size and needs of your business First, the actions your business takes during the CRM implementation depend on the size and needs of your organization.

CRM 124

CRM CMO Management Communications 124

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Martech

JANUARY 9, 2025

“In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

B2C 126

B2C CMO Marketers Marketing 126

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform 174

Transform CRM B2C CMO 174

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.

Transform 83

Transform Marketers Marketing Gen Z 83

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 71

Transform B2C Influencer Marketing Marketers 71

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketers Marketing 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance B2C Marketers 130

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.

CMO 111

CMO B2C Thought Leadership Marketers 111

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. B2C Services rings in at a moderate 4.4%

B2C 100

B2C Manufacturing CMO Finance 100

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Start by analyzing community-specific data about purchasing patterns, popular products and lifestyle preferences. Here is a comprehensive, four-step guide to local marketing success.

CMO 94

CMO Marketers Marketing Analytics 94

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. It will respond to natural language prompts to create online storefronts, improve product discoverability, write product descriptions and make product recommendations.

Retail 114

Retail Shoppers B2C CMO 114

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you launching a new product? What are you trying to accomplish?

CMO 130

CMO Communications Finance B2C 130

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Marketing Insider Group

JULY 10, 2014

What about B2C?”. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. I would tell them to wake up.

Content Marketing 111

Content Marketing PR B2C CMO 111

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Marketing Insider Group

SEPTEMBER 17, 2024

’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience.

Customer 76

Customer Transform Entertainment Real Estate 76

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai That’s cyclicality.

Analytics 143

Analytics B2C CMO Search Marketers 143

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? in the February 2019 survey, CMO commitment to the channel remains strong. Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns.

CMO 100

CMO Advertising Advertisers B2C 100