SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 130

Copywriting B2C New Technology Place 130

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Copywriting. What is B2B Buyer Intent Data?

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. What do they care about?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

MARCH 22, 2021

Educating their audience. Answer specific questions about company size, B2B vs. B2C, and the real impact. Here’s a basic B2C example just to help you see how powerful TOFU content can be when you take it seriously. Like copywriting, keep your visuals concise and straightforward too. You need top-of-funnel content first.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Use them to educate your customers on the benefits of specific products and key service features. Comprehensive tool suites like SEMRush can also be considered ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Yes, but this is another copywriting rule that isn’t absolute. After reading your well-written product education, asking outright for a commitment makes more sense.

Whitepaper 134

Whitepaper Copywriting Promotion B2C 134

Sprout Social

JUNE 10, 2021

If you’re a B2C company, announcing sales drive customers to shop on your site. Subject lines are a copywriting art form and there are quite a few different ways to write them. Product education. Drives traffic : Email newsletters are essentially another way to distribute existing content. Disadvantages. Industry news.

Marketing 141

Marketing Marketers Copywriting B2C 141

Neil Patel

MAY 18, 2021

It’s not about quick wins, but rather ongoing testing, optimization, and education. To ensure your CRO program runs smoothly, educate all team members and higher-ups on the goals and benefits of the CRO. Hire People Who Align With CRO Principles CRO programs often involve data, strategy, design, copywriting, and web development.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Martech

MARCH 19, 2024

Unfortunately, our copywriters at that time could not provide this. Quality can suffer when the company constantly changes its focus from B2B to B2C. The writer’s job is to turn someone else’s knowledge into an article that educates your audience. We said goodbye to old writers and formed a new team. Focused industry knowledge.

Copywriting 124

Copywriting B2C Price Education 124

Content Marketing Institute

AUGUST 21, 2018

In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Ali Wert , content marketing manager, Frontline Education. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. allisonwert #CMWorld Click To Tweet. Fill it out.

Analytics 110

Analytics Copywriting B2C Education 110

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. You may think they only serve a logistical need (e.g.,

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Neil Patel

AUGUST 25, 2021

Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. The purpose is not to appear clever or educated. Readers don’t want to know which university you attended or your academic status (unless you run an educational blog, of course).

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent. contentmarketing Click To Tweet. Increased demand to fill the sales pipeline.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Litmus

JANUARY 4, 2019

Whether your goal is engagement, entertainment, or education, interactivity and live content can work well together, says Patrick Colalillo, Associate Creative Director, Oracle Marketing Cloud Consulting. In addition to interactivity, live content is one of the primary capabilities of AMP for Email, which we’ll discuss later.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. He figured it would just be an interesting way to educate readers on how to validate their business ideas, and perhaps bring in some new audiences to his blog.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Content Marketing Institute

JANUARY 17, 2019

Nick Tozier, content specialist and copywriter, Keri Shull Team. Use their external education. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. We had dancing elves, agents dressed in Christmas pajamas, a large inflatable reindeer costume, and more. Connect with their contacts.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Copywriting 104

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. BigMarker) Educational webinars are the most popular type.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When you bring people together for the sole purpose of educating them, you’ll generate hot leads. Educate them. purchase your product).

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Marketing Insider Group

JANUARY 6, 2020

Speakers include experts in brand building, marketing, copywriting, and SEO from some of the most successful brands in Europe and the world. Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. SiriusDecisions Summit. May 3 -6, Austin, TX.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Rock Content

JULY 13, 2023

First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service. Take a look at the following examples.

CRM 98

CRM eBook Communications B2C 98

Customers.ai

SEPTEMBER 17, 2024

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. You DO NOT have to have any formal education in the field. Additionally, AI can handle large volumes of copywriting tasks, saving time and effort for marketing teams.

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9 and and 45:08 soon to be dm2 do.ai

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Duct Tape Marketing

MARCH 23, 2023

It's something that is often thought as a reserved for a select few copywriters, marketing gurus, great communicators. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Why do you feel it it is elevated to the level of art? But it's really an art.

Transform 95

Transform CRM Product Copywriting 95

Customers.ai

MARCH 21, 2023

You DO NOT have to have any formal education in the field. So, keep writing, keep revising, and take advantage of the plethora of digital marketing apps available that can enhance your copywriting (and revenue!). This guide is here to help you with some tried-and-true email opening lines. Q: What is a warm greeting?

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Sprout Social

APRIL 6, 2023

Make sure to invite copywriting teams into the process to set clear guidelines and a consistent voice for your chatbot. A friendly welcome message with accompanying Quick Replies will drive people into specific experiences with minimal education. Here are some examples of brands using chatbots in a B2B and B2C environment.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Moz

JANUARY 28, 2019

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). can become corporate services when employers bring in outside experts to improve company morale, education, or well-being. A computer repair shop can service offices.

Search Marketers 60

Search Marketers Food Price Marketing 60

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Copywriting Copywriting is the process of writing any type of text for your marketing materials. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. But that copilot piece matters.

Branding 95

Branding User-Generated Price eCommerce 95

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

MARCH 28, 2019

Here’s a great example of an exit intent popup from WaitButWhy (the copywriting is also great): You can get creative with your time-based or behavior-based targeting as well. I find ebooks to be best suited for a few cases: The topic is complex and requires a lot of education. Choose the best lead capture tools for the job.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. But that copilot piece matters.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

AUGUST 13, 2024

Are you selling a B2B or B2C product? Build an inbound content marketing system In the simplest terms possible, content marketing involves creating and sharing valuable content that educates and/or entertains your audience. Create conversion-led copy in a fraction of the time with an AI copywriter.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Dana Nicole

JANUARY 27, 2021

I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. Jake Rheude, Red Stag Fullfillment. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52