Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Shift 1: B2B stacks become more composable CRM remains the gravitational core, growing slightly to 42% as the central platform. Tools like Jira and Aha!

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

Customer 113

Customer Customer Journey B2C Management 113

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 118

CRM Inbound Marketing CMO Management 118

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

verse.ai

JUNE 3, 2025

Steps to implement lead scoring Why does lead scoring matter for B2C teams? Through a CRM like HubSpot or Salesforce, you can track this data and use CRM automation to assign lead scores for each action. Use your CRM to track lead data and engagement and automate point assignment.

B2C 59

B2C CRM Customer Acquisition Price 59

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

SEPTEMBER 9, 2024

This data can typically be found in your customer relationship management (CRM) system or sales reports. Salesforce : As a customer relationship management (CRM) tool, Salesforce helps manage sales processes and track sales costs. It provides detailed reports on customer acquisition efforts and associated costs.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 78

CMO B2C Marketing Marketers 78

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Data collection and management is a continual challenge; its not a set it and forget it proposition. Youll break your calculator.

B2C 89

B2C User-Generated Email Marketing CRM 89

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. Hyper-personalized email campaigns In 2021 and 2022, Petco built out a hyper-personalized email program that sent monthly “health reports” to pet parents in their CRM.

CRM 116

CRM Customer Health Retail 116

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. The suggestions may include unsubscribing.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 120

Management CRM Marketing Automation Platform Marketing 120

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. You need a few different appeals to reach buyers, living the pain, managing the pain, and deciding on spending money to solve the pain.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

DECEMBER 30, 2024

Im excited about how AI is helping modernize the way marketers, especially in B2B, approach the age-old issue of ICP analysis and account data enrichment, said Gurdeep Dhillon, CMO of Contentstack, a composable CRM.

Transform 113

Transform CMO Retail CRM 113

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. To free them up, the company hired additional staff to manage day-to-day tasks. Salesforce Sales Cloud would be installed as a CRM. Improving customer experience and enabling self-service.

Transform 137

Transform Customer CRM Finance 137

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. CRMs help businesses assist leads and customers on the path to purchase.

CRM 139

CRM Whitepaper B2C Food 139

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. When we showcase how we manage our internal resources efficiently, budget-conscious clients recognize that mindset alignment,” he said. “In

57

57

Martech

APRIL 11, 2025

The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Comprehensive campaign management: Marketers will have a platform to create and send emails and continuously monitor their performance.

CRM 83

CRM User-Generated Email Marketing Management 83

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people. Target customers.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50 While Close uses its blog to generate leads for its CRM, its not the only way they monetize.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C 52

B2C Manufacturing eCommerce Transform 52

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

B2C 127

B2C Thought Leadership CRM Marketing 127

Martech

MAY 9, 2023

Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. Typical platforms today divide into two camps: Mass-market B2C email services providers (ESPs). B2B and high-end / high-touch B2C marketing automation platforms (MAPs).

Outbound Marketing 117

Outbound Marketing Telemarketing B2C Direct Mail 117

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. B2B reactivation is different from its B2C counterpart as a communication strategy. If a prospect goes quiet, your marketing automation can recognize that from your CRM platform and then trigger re-engagement. CRM agility.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Adobe Experience Cloud Blog

JULY 23, 2009

How is B2B PPC campaign management different from B2C? To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Due to better transparency and control, we use the Content network more than we did 12+ months ago in both B2C and B2B accounts.

Thought Leadership 134

Thought Leadership B2C CRM Advertisers 134

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. Product management platforms define and automate personalized offerings based on customer data. CMS , CRM and MAP tools to deliver the right content and re-engage learners. Analyzing 15,384 tools and mapping them against 4,758 specific business requirements.

Manufacturing 56

Manufacturing Transform Education B2C 56

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management. Video/interactive applications.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. It requires patience, persistence, and a well-planned strategy.

CRM 52

CRM Price User-Generated Management 52

Lusha

JULY 21, 2024

Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. , and Timeline (when are they looking to purchase?).

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In short, Klaviyo has evolved into a complete B2C CRM with features for eCommerce marketing and service teams.

CRM 52

CRM Customer Journey eCommerce Price 52

Sprout Social

NOVEMBER 15, 2024

Salesforce: There’s a first time for everything As the company behind a leading CRM software, Salesforce is a B2B marketing icon. Raising Cane’s: From CEO to celebrity In both B2C and B2B, it’s rare to see a CEO as involved in company marketing as Todd Graves. People trust people, and want to hear from them.

Branding 87

Branding Communications Thought Leadership PR 87

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. You can also use CRM data to further explore what customers convert at the highest rate. B2C Audience Profile Example: Athletic Andy. How to Write an Audience Profile.

B2C 134

B2C CRM Advertisers Advertising 134

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52