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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Dig deeper: What is CRM and how does it support marketing? “A

CRM 124
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 118
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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Imagine your business provides services to help other companies manage their finances and payroll. However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research. Let’s consider a couple of examples to clarify.

CRM 116
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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Shift 1: B2B stacks become more composable CRM remains the gravitational core, growing slightly to 42% as the central platform. Tools like Jira and Aha!

B2C 80
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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 120
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AI is poised to disrupt the world of martech vendors and users

Martech

” These changes go well beyond current use cases like content generation, personalization and knowledge management. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. Would you go all DIY?

CRM 131